2023 BLEND Wine + Tourism Event
Event description
Tourism Industry Council Tasmania and Wine Tasmania invite you to their fifth annual BLEND Wine + Tourism event.
Our tourism and wine sectors have much in common and share aspirations to grow our value through increased yield, while fostering a global reputation for sustainability and quality built on the Tasmanian brand.
BLEND is about bringing our sectors together to talk wine tourism, grow connections, and progress our shared vision for Tasmania to become Australia's premium wine destination.
BLEND Wine Tourism Workshop:
Wednesday 5 July, 10am – 12pm, The Lounge by Frogmore Creek, Hobart
Continuing from last year's practical workshop form, the BLEND workshop is back in 2023! This year, the workshop will feature the CEO of Brand Tasmania, Todd Babiak and Coach & Consultant from Digital Dandy, Jen Murnaghan. This practical workshop will focus on brand and storytelling, as well as digital marketing tools and information for time-poor wine and tourism businesses.
BLEND Wine + Tourism Lunch
Wednesday 5 July, 12:30 – 3pm, The Lounge by Frogmore Creek, Hobart
Join friends and colleagues from across the Tasmanian wine and tourism sectors for exceptional wine over fine conversation and delicious food. With each table hosted by a local wine producer showcasing their exceptional wines, this is a lunch like no other. The 2023 lunch will feature Chester Osborn of d'Arenberg Wines, sharing the story of his family's McLaren Vale vineyard and winery through to ambitious development of the d'Arenberg Cube and a wide range of wine tourism offerings.
Minimal formalities, maximum enjoyment of wine, food, and company.
Come to both the workshop and lunch or just join us for one – it's up to you!
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Accredited Operators and TICT/Wine Tasmania Members |
General Admission |
|
|
Workshop Only |
$38.50 |
$55.00 |
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Lunch Only |
$120.00 |
$135.00 |
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Workshop & Lunch |
$155.00 |
$185.00 |
Get to Know the BLEND Workshop Presenters:
Todd Babiak, CEO, Brand Tasmania
Todd Babiak works for you at Brand Tasmania, where the team uses the Tasmanian Story and your stories to bring more value to everything Tasmanian.
Jen Murnaghan, Coach and Consultant, Digital Dandy
From working in media for Irish publications and the European Commission, to the Sydney Olympic Games, Brand Management and Small Business ownership in Hobart, Jen has gleaned a wealth of knowledge and experience that provides her clients with practical solutions and carefully crafted strategies. Her wide range of career opportunities have had one thing in common - connecting and inspiring others. Jen uses an agile and creative process when providing advice, coaching, strategic planning, campaign development and implementation. She also offers a select suite of social media marketing packages.
Jen is currently a coach for the Tasmanian government’s Digital Ready program, presents storytelling workshops with Brand Tasmania and is currently working with clients in cultural tourism, the arts and events, community services and not for profit sectors.
Get to Know the BLEND Lunch Guest Speaker:
Chester Osborn, Chief Winemaker, d’Arenberg / d’Arenberg Cube
d’Arenberg Chief Winemaker and Viticulturalist, Chester d’Arenberg Osborn, is the fourth generation of the Osborn family to grow grapes and make wine on the McLaren Vale property purchased by Joseph Osborn in 1912.
One of Chester’s greatest accomplishments is the d’Arenberg Cube – a five-level cube-shaped building designed to entice and excite the senses, including features such as a wine sensory room, a virtual fermenter, a 360degree video room, and many other tactile experiences. The building has increased visitation and economic activity in the region equating to an increase in sales, more grapes purchased in the area, as well as more work for suppliers and contractors.
Chester continues his family’s winemaking tradition, utilising the vineyard’s original cellars and the traditional winemaking techniques handed down by his forefathers. In many ways, he sees winemaking as a sculptor by turning a piece of raw material into a piece of art.