2024 Halliday Trade Forum

Join us for the annual Halliday Trade Forum taking place Thursday August 8, 2024 at Sophia in the Prahran Arcade, Melbourne.

This is sure to be an inspiring day of valuable insights from an impressive roster of thought leaders and innovators making waves in the wine industry.

Who is the Halliday Trade Forum for?

No matter which sector of the wine industry you work in – from winemaker to retailer, distributor to brand marketer, or anywhere else – the Halliday Trade Forum is the essential conference to attend in 2024.

Where: Sophia, 282 Chapel St, Prahran VIC 3181

When: Thursday August 8, 2024

Time: 9:00am-3:00pm

Tickets: $300-$350 + booking fee

Schedule

9.00–9.25am: Registration, coffee and light refreshments 

9.25am: Official welcome

9.30am–10.30am: Session 1: Presentation and panel discussion.

10.30am–11.00am: Networking break 

11.00am–12.30pm: Session 2: Navigating China's Evolving Market: Opportunities for Australian Wine. China's wine market is changing. We'll explore the current trends, what lies ahead for Australian wine, and how wineries can adapt and thrive in this new environment.

12.30pm–1.30pm: Networking lunch 

1.30pm–3.00pm: Session 3: Workshops 

The afternoon will be broken up into two streams which you can select from: 

Workshop 1

Demystifying AI: Trends & Applications 

Join us for an interactive workshop led by AI expert Tim O'Neill, co-founder of Australia's first generative AI experience agency, Time Under Tension. 

This workshop will provide an overview of generative AI with a focus on how wine industry professional can use available tools to help in marketing, promotion and for internal operations. It will cover the fundamentals such as ChatGPT, through to more advanced and future-looking use cases. You will leave with practical ideas for how to use generative AI in your business. 

Workshop 2

Beyond The Bottle: A Chardonnay Masterclass 

Australian chardonnay is on fire right now, with the best wines having a perfect balance between richness, refinement and complexity. Taste a spectrum of styles from around the nation and see for yourself why Australian chardonnay is one of the secrets of the fine wine world. The Australian Chardonnay Masterclass will be led by Tasting Team member Toni Paterson MW who is an expert on the Hunter Valley and Pyrenees wine regions. 

More information about the morning sessions, including the panelists, will be announced in the coming weeks. There are strictly limited places available. Choose your preferred afternoon workshop and reserve your place. 

Be sure to extend your trip if you're attending the 2025 Awards so you don't miss this fantastic opportunity to collaborate with industry experts.  

The 2025 Halliday Awards are brought to you in partnership with...