2025 AGM & Licensing Panel Discussion

2025 AGM
Image Makers Association Australia invites all members to attend the 2025 Annual General Meeting, chaired by committee member Brett Boardman. This members-only event is an opportunity to connect, reflect, and contribute to the direction of future IMAA initiatives.

Date: Thursday 4th September
Time: 3pm - 6:30pm
Location: Online or in person at;
Craftworks Building
20 Mollison Street, Abbotsford VIC 3067

IMAA Panel Discussion – Image Licensing
Immediately following the AGM, we’re excited to host our first ever panel discussion and open member forum, chaired by IMAA photographer and educator Michelle Williams.

We’ll be diving in to explore key topics in commercial image licensing and the challenges around usage, negotiation, and protecting the value of creative works. With a strong panel representing a range of industry perspectives, from photographers to producers and agents, it’s set to be an insightful and practical conversation.

An open Q&A will follow the panel so we look forward to everyone’s participation.

Panel Line Up

• William York from Edgely Street - William launched his talent management agency in 2000 and represents photographers & stylists in Sydney.

• Amber Sinclair - Amber Sinclair is Executive Producer at Lynton Crabb Photography. Over the past 20 years, Amber and Lynton have delivered iconic images for some of Australia’s largest residential and commercial property projects and advertising campaigns.

• Andrew Richey - IMAA Mentor, Founding Member and Commercial Photographer. Andrew has a versatile practise that includes commercial advertising, fashion, beauty, portraiture and innovative artistic projects.

• Sam Lee from Tomboy - Having produced campaigns for over 15 years with both Australian and international artists, Sam will climb any amount of trees to get the job done. Tomboy produces photography and high end motion content campaigns of any size, in any city.

• Sharyn Cairns - IMAA President, Founding Member and Commercial Photographer. Sharyn is recognised for her enduring work across interiors, food, travel, and lifestyle.

Look forward to seeing you there!