Marketing Mastery: A 10-Part Series for Small Biz Growth

The ultimate marketing workshop series to equip small business owners and entrepreneurs with the strategies and tools to navigate building a brand and increasing revenue in a challenging market.

Presented by Melanie Smith, Marketing Specialist, the workshops will run over the course of 2025 and include sessions on everything from brand awareness, digital marketing, building an audience on social media, SEO and more.

Totally transform your business and enrol in the complete series, or pick and choose individual workshops.

The workshops will be in-depth, fun and focus on equipping you with the tools you need to help your business grow and thrive.

Investment: $125 per workshop OR bundle the series for $800 (save $450)!


TL; DR

What It Is: A 10-part workshop series for small business owners to master marketing and grow their business.

Who It’s For: Entrepreneurs, solopreneurs, and small business owners who want to build a sustainable marketing strategy.

Why It Matters For Your Business: Clear branding and marketing strategies are critical for business success, and these workshops will provide practical tools and actionable steps.

What You’ll Get: A customised roadmap, strategies for branding, content creation, digital marketing, and analytics, plus networking opportunities with other like-minded business owners.


Your marketing journey, mapped out: From overwhelm to clarity.

Marketing is vital for small businesses because it helps clearly define your value, build authentic connections with your audience, and create sustainable growth- ensuring your passion translates into lasting success.

Understanding the marketing your business needs to undertake doesn’t have to be chaotic or overwhelming. My goal is to streamline the process, helping you align your efforts and turn them into a unified, effective strategy.

By the end of this series, you’ll have the confidence, tools, and plan to bring your vision to life AND achieve your goals with clarity and purpose. The workshops are designed to move participants along the marketing journey so they can walk away with a complete marketing strategy, but they can also work as individual workshops if there are specific issues that you would like to dive deeper into. 

Just like tools in a toolbox, the skills and tools you'll learn in each workshop are effective alone, but provide a complete solution when combined with other workshops.

Workshop Schedule

26 February | Marketing 101: Building The Foundations

26 March | Branding: Defining Your Identity

30 April | Marketing Strategy: Mapping Your Goals

28 May | Product & Positioning: Speaking To Your Audience

25 June | Building Customer Trust: Long-term Connections

30 July | Content Strategy: Creating Stories That Sell

27 August | Digital Mastery: SEO, Social and More

24 September | Growth Opportunities: Scaling Your Reach

22 October | Analytics: Measuring What Works

26 November | Your Marketing Roadmap: Bringing It All Together

Drinks and grazing nibbles are included in the ticket price. You'll also have the option to purchase a comprehensive workbook to guide you through the sessions at a cost of $50.

How to purchase tickets: IMPORTANT, READ ME

- To purchase your ticket for an individual workshop, click 'Get Tickets' and select your chosen workshop date. On the next screen, select your required number of tickets for 'Single Session'. Follow the prompts to complete your order.

- To purchase the 10-workshop bundle (save $450), click 'Get Tickets' and select the first available workshop date (26 February). On the next page, select a ticket for the Full Workshop Bundle. Follow the prompts to complete your order. This will then grant you access to all 10 workshops.

About Your Facilitator

With over 20 years of marketing experience, Mel has built her career on helping businesses thrive by creating authentic and meaningful brands. Though she began her professional journey as a Human Resources graduate, it didn’t take long for her to realise her true calling in marketing-a dynamic field where creativity, strategy, and connection come together.

Mel has since helped countless small businesses demystify marketing and bring their brands to life. With her approachable, no-nonsense style, she’s passionate about making marketing accessible and empowering business owners with the confidence to take charge of their brand.

After years of working with big brands and large-scale campaigns in the corporate world, Mel made a pivotal shift to focus on what truly excites her: helping small businesses. Why? Because small businesses are the heart of their communities. She’s seen firsthand how transformational marketing can be when it’s approachable, authentic, and tailored to the needs of real people- not just big budgets.

Originally from the UK, Mel moved to Australia in 2013, seeking a better balance between life and work. Settling on the coast, she found inspiration in her vibrant community and decided to use her expertise and straight-talking approach to empower local businesses to grow and succeed. What sets Mel apart is her knack for connecting the dots— between strategy, branding, content, and analytics. She thrives on creating those magical “aha” moments where everything clicks into place. Her goal is to make marketing feel simple, actionable, and achievable, so you can focus on running your business without getting lost in jargon or overwhelm.

In this workshop series, Mel will be your Marketing Maestro, guiding you step by step through the essential elements of marketing and brand strategy. By the end, you’ll have a clear roadmap, a cohesive strategy, and the confidence to bring it all together. If you’re ready to clarify your brand, connect with your audience, and achieve sustainable growth, Mel’s workshops are the perfect place to start.

Join her in the Marketing Mastery workshop series and discover how to turn your marketing into a powerful, stress-free tool for success.