2026 Advanced Loyalty Education - Loyalty Economics

This masterclass provides a practical and comprehensive understanding of the commercial engines behind loyalty program performance. You’ll explore how program design and currency structure influence value, and how loyalty programs create or lose profit across different levers.

You’ll learn how to build a defensible business case, manage deferred revenue and breakage, and understand the differences between cashflow and P&L. The course also covers accurate measurement using incrementality, attribution, uplift, and Customer Lifetime Value.

Finally, you’ll apply Return on Loyalty® to guide decisions and explore future trends including retail media, points marketplaces, and the evolving valuation of loyalty business units.

Modules:

Module 1: Introduction to Loyalty Economics

Module 2: Building the Loyalty Business Case

Module 3: Managing Loyalty on the Balance Sheet

Module 4: Proving Incremental Value in Loyalty

Module 5: Unlocking Incremental Value with Return on Loyalty®

Module 6: Examining Future Trends in Loyalty Economics