Video for Social Change Masterclass

Video is one of the most powerful ways to reach communities, tell compelling stories and move people to action. As social platforms increasingly prioritise video content, building the skills to create engaging and strategic content has become an essential part of our advocacy toolkit to cut through, reach new audiences and build support for change.

Australian Progress is partnering with ChopChop to deliver the Video for Social Change Masterclass - a hands-on two-day training designed to equip changemakers with the skills and confidence to create effective short-form video for their campaigns. The Masterclass combines strategic storytelling and messaging with the practical skills to plan, script, film and edit engaging video using accessible, low-cost tools.

You'll walk away with a practical toolkit and framework for embedding video effectively into your campaigns, backed by practical tools you can put into action straight away.

Learning Outcomes

By the end of the two-day Video for Social Change Masterclass, participants will be able to:

Understand video’s role in social change

• Identify how short-form video can support campaign, advocacy and organising goals.

• Recognise the characteristics of effective social change videos.

• Select an appropriate video format based on the audience, message, platform and action.

Develop a strategic video brief

• Define a clear purpose, target audience, key message and call to action.

• Scope a video that is realistic for the organisation’s time, budget, skills and equipment.

• Use a repeatable video brief and planning process for future projects.

Write an effective short-form video script

• Turn a campaign message or story into a focused 30 to 90-second script.

• Apply a simple storytelling framework, such as Hook, Problem, Solution and Call to Action.

• Write clear, conversational language suited to video and social media.

• Plan the accompanying visuals using an audio-visual script.

Plan and conduct interviews

• Develop interview questions that encourage clear, personal and engaging responses.

• Help contributors feel comfortable and speak naturally on camera.

• Identify strong soundbites and the supporting footage needed to tell the story.

Film effective video using a smartphone

• Set up a smartphone to record suitable video and audio.

• Apply practical techniques for framing, composition, lighting and sound.

• Record interviews, pieces to camera and supporting footage.

• Capture a useful combination of wide shots, mid shots, close-ups and cutaways.

Edit a short-form video 

• Import, organise and review shots

• Build a clear story

• Select and trim clips, improve pacing and add supporting footage.

• Adjust audio and incorporate music appropriately.

• Add titles, basic graphics, branding and captions.

• Export a completed video for social media.

Dates and Times

The Video for Social Change Masterclass will run over two days from 10:00AM to 5:00PM AEDT:

• Wednesday, 18 November

• Thursday, 19 November

Scholarships

We offer full and partial scholarships ($170+GST) for First Nations people, people with disability, people of colour, refugees and people seeking asylum as well as unwaged activists. To apply for a scholarship, please complete an application here.

Accessibility

This program will be run entirely online via Zoom. Please outline any access needs during registration and to enquire about how we can help you participate in the training, please contact us at info@australianprogress.org.au.

Team Registrations

Across all our trainings at Australian Progress we offer the following discounts for teams:

• 10% discount on team registrations of 2-4 people

• 20% discount on team registrations of 5 people

Other Information

More on accessibility | Code of Conduct | Cancellation Policy