Your 2027 Digital Marketing Game Plan

Most small businesses go into a new year spending on ads, SEO, a website and social media, with no clear idea which of them brings in customers. Then January arrives and the plan is "we'll sort it after Christmas".

This free webinar fixes that. In 60 minutes you build a first-draft marketing plan for January to March 2027, using your own numbers.

What you'll learn

• Where your marketing is leaking enquiries, using a simple 6-stage scorecard

• Which channels suit your business: Google Business Profile, SEO, Google Ads, Meta, email and CRM

• How to work out what you can afford to pay for a customer, with the maths worked through live

• What changed in 2026 with AI search and ad automation, and what it means for you

• A 90-day plan for January, February and March with an owner, a date and a number for each action

Who it's for

Owners and managers of local service businesses, shops, health and fitness studios, hospitality venues and professional services in Australia.

Details

Tue, 24 Nov, 10:30am to 11:30am Sydney time

Online, on Zoom

45 minutes of teaching, then 15 minutes of Q&A

Free

What you get

Every registrant gets the 2027 Digital Marketing Planning Workbook, so you can fill in your plan as we go. Can't make it live? Register anyway and you'll get the recording.

Your presenter

Isuru de Silva is the founder of OZ Media Digital in Hornsby. He has 17 years in marketing, more than $50M in ad spend managed (mostly on Google and Meta) and 260+ client accounts, from sole traders to multinationals.

The Zoom link goes out in your Humanitix confirmation email. Clicking "Attend" on LinkedIn or Facebook doesn't register you.