The Power of Follow-Up: Turning Connections into Clients

The Power of Follow‑Up: Turning Connections into Clients is an online workshop for small business owners who want to turn conversations into real opportunities. Most of us focus on preparing, showing up and making connections - but the real growth happens in the follow‑up. In this session, you’ll learn why follow‑up matters, how it builds trust, and the strategies that actually work without feeling “salesy.”

We’ll share practical ideas to repurpose your marketing and networking efforts, plus tools to plan and schedule follow‑ups so they become part of your process. Whether it’s a friendly comment on social media, a chat at a market or a new networking connection, opportunities often slip away because we don’t take the next step. This session will help you change that.

You’ll leave with confidence and a clear plan to make follow‑up natural, sustainable and effective — so you can turn conversations into collaborations and clients.