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30% of marketing budgets are wasted on misdirected work. How to avoid costly detours | Online

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30% of marketing budgets are wasted on misdirected work. How to avoid costly detours.

Wednesday, 14 June 2023, 11.00AM - 12.00PM


Without a clear strategy often the loudest voice influences marketing priorities. Pushing people off track, wasting time and budgets.

Winning hearts and minds is as much a battle for board room backing as it is for customer attention. When everyone knows how you plan to win, and how they contribute to success, you start to build a culture of relentless execution.

In this webinar Justin Flitter, vCMO and author of Unrivaled, the B2B Marketing Strategy Workbook, discusses his top tips to develop a marketing strategy everyone can rally behind. 

Who should attend?

  • Marketers and Senior Leadership

What's covered:

  • Buyer behaviour is rapidly changing, your strategy needs to adapt too
  • Experiments aren't frivolous, you need a playbook
  • A culture of strategic alignment maintains purpose and focus
  • What a good marketing strategy looks like to drive revenue

Cost: Free


Justin Flitter,  Fractional CMO - Marketing Strategy & Activation for Ambitious Companies @

Justin Flitter started one of NZ’s first Business Incubators in 2000 and was #7 at Customer Service SaaS platform Zendesk in 2008. Since then, he’s worked with dozens of SaaS and Services businesses growing globally, helping them build go-to-market activations that accelerate growth.

Today he runs with a panel of exceptional freelance marketers, aimed at helping tech and services businesses become unrivalled.

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