Event description
5 Steps to Creating a Charity Partnership for Your SME Business!
There are a number of key benefits to business for creating a charity partnership that has really positive benefits to a business' triple bottom line*.
- 78% greater brand recognition
- 4 x increase in sales
- 4 x increase in customer retention
- 78% prefer to work for a purpose-driven organisation
- 10% improvement in team performance
Purpose-driven brands cultivate strong relationships with customers a common purpose unifies employees and helps them understand the organisations direction. Creating a charity partnership, aligned to causes that you, your employees and your customers care about.
Have you wanted to start a Charity Partnership for your business and not known where to start?
- Which charity do I choose?
- Will they use our donations effectively?
- Is it making a real difference?
- How do I fundraise in my business without creating a lot of extra work for myself and my business
During this Masterclass, we will share with you the 5 Key Steps in Creating a Charity Partnership for your micro, small or medium size business!
- Start with your Why - What do you, your team and your customers care about
- How to choose the right Charity Partner - choosing a cause and aligning to the UN's Global Goals
- Doing your Due Diligence - How you can do your own checks and balances
- How will it work? Fundraising - Probono - Good or Services in Kind
- How can you align and leverage the partnership to your business goals so you can Profit through Purpose
WHO THIS MASTERCLASS IS DESIGNED FOR
This Masterclass is designed for any micro, small or medium sized business owners who believe that business can be used as a Force for Good, who are already doing good things through their business but doing it ad hoc and not strategically to help achieve their business goals.
YOUR CLASS MASTER
KIRRILY GRAHAM
My mission is to empower partnership between grass-root charities and small to medium size businesses to create a sustainable future for both the organisations and create a greater social impact.
My combined experience of working in the NFP industry, running my own small to medium-size enterprises as well as working in the corporate sector across learning & Development, has lead me to create my own Social Enterprise to empower partnership between SME's and grass-root charities.
For 18 years I was involved with the Christina Noble Children's Foundation as a volunteer, fundraiser, director and in leadership roles. Reading Christina's personal story over 20 years ago, made a profound impact on me and my life compelling me to step up and get involved and led me on a very different path.
All the participants of this Masterclass will have the opportunity to receive a $1,000 Travel Voucher should they choose to join the Dovetail Social Impact Program.
*The Purpose Premium | Why a purpose-driven strategy is good for business. Deloitte 2021