Advocacy for Ethical AI Implementation: A Voice for Responsible Communication

Join us on Tuesday, 18th February 2025, at 3:00 PM US Central Time | 9:00 PM London GMT | 8:00 AM Australia AEDT for a free online event as part of the Global Alliance Responsible Communication Month.

About Advocacy for Ethical AI Implementation: A Voice for Responsible Communication

Generative Artificial intelligence is transforming the communication landscape, redefining how messages are crafted, delivered, and received. As communication professionals, we are not just facilitators of dialogue but stewards of ethical influence in a rapidly evolving AI-driven world. This webinar explores the pivotal role of communication leaders in advocating for ethical AI implementation.

Join us to:

Understand the Ethics: Delve into the ethical challenges posed by AI in areas like misinformation, bias, security, and privacy.
Champion Responsible AI: Learn strategies to advocate for transparency, accountability, and inclusion within AI systems.
Empower Your Voice: Equip yourself with actionable insights to guide your organization’s communication policies and practices toward ethical AI adoption.

Let’s shape a future where AI enhances, not compromises, the integrity of communication. Be part of this critical conversation, where your expertise meets responsible technology to drive responsible communication.

About Your Speakers

Dr Anne Gregory — **Dr. Anne Gregory, Professor Emeritus**

Dr. Anne Gregory, Professor Emeritus of Corporate Communication at the University of Huddersfield, is a former Chartered Institute of Public Relations President. She serves on its International Committee and AIinPR Panel. An acknowledged expert on AI, Professor Emeritus Gregory has co-authored four of the CIPR’s major studies on AI and its impact on the profession. Her academic specialisations are in Government communication, AI, ethics, evaluation and strategic communication. She has also published over 150 academic papers and books and book chapters on these and other topics.

Anne, a former Chair of the Global Alliance, directed the worldwide work on developing the Global Capability Framework for the public relations and communication management profession, which the World Health Organisation now adopts. In 2024 she wsas awarded the European Public Relations Education and Research Association (EUPRERA) Distinguished Scholar Award for significant contributions to the field of public relations and communication management and AMEC’s prestigious Don Bartholomew Award in recognition of her outstanding contribution to AMEC, and to the wider measurement and evaluation industry.

**Adrian Cropley OAM, FRSA, IABC Fellow, SCMP**

Adrian Cropley is the founding director of the Centre for Strategic Communication Excellence and CEO of Cropley Communication. He is a certified strategic communication management professional with over 35 years of experience. He has advised Fortune 500 companies on change communication, internal communication strategies, professional development and executive coaching. Cropley is a former IABC chair and was instrumental in launching the IABC Career Road Map, the Global Standard for the Communication Profession and moving from accreditation to global ISO certification. He has worked in AI in communication for the last five years and is now an executive advisor for responsible AI within organizations.

Bonnie Caver is the founder and CEO of Reputation Lighthouse, a reputation and change management consultancy focused on creating, accelerating and protecting corporate value. She is a former chair of IABC and an active and passionate advocate for the communication profession globally. She also serves on the Global Communication Certification Council and as a Change Management Shared Interest Group leader. She is a member of the board of directors for the Global Alliance for Public Relations and Communication Management, where she focuses on responsible AI initiatives. She is a global leader in the conversation around the use of ethical and responsible AI, guiding corporate leaders along the path of responsible AI implementation.

This event is proudly brought to you by the Centre for Strategic Communication Excellence and Reputation Lighthouse

Advocacy for Ethical AI Implementation - A Voice for Responsible Communication

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