Accessible Communications and Marketing (Virtual) - May 2023: Vision Australia

Accessible Communications and Marketing

To take part in online training for Accessible Communications and Marketing, you will need the following:

• Access to a desktop/laptop computer with a stable internet connection
• Access to Zoom meetings
• Course Modules (we will provide)
• Working headphones/microphone/speakers

Accessible Communications and Marketing training teaches attendees foundations in accessibility and disability, as well as proving a practical guide on how to create accessible online web content, social media, emails, video and audio, and marketing. We’ll demonstrate solutions to achieve WCAG 2.1 Level AA conformance, as well as usability and accessibility best practices gathered through our own research and user testing across various disability groups. Attendees will come away from the course feeling empowered to take the next steps in their accessibility journey.

This course is in alignment with the Australian Human Rights Commission’s World Wide Web Access Advisory Notes and the Australian Government’s Digital Service Standard.

Course Content

Module 1: Introduction to accessible communications and marketing

• What is disability
• What is accessibility
• The benefits of accessibility
• Standards and legislation in Australia
• Introduction to assistive technologies

Module 2: Accessible Communication Techniques

Implementing techniques across many platforms

Colour

• Colour contrast
• Use of colour
• Soft colours
• Who does this help?
• How to test/implement techniques

Images

• Adding alt-text to images
• Complex images
• Using icons and images to enhance understanding
• Who does this help?
• How to test/implement techniques

Video and Audio

• Captions
• Transcripts
• Audio Description
• Sign Language versions
• Who does this help?
• How to test/implement techniques

Module 3: Accessible Communication Techniques (continued)

Semantic Structure

• Headings
• Lists
• Tables
• Who does this help?
• How to test/implement techniques

Text and language

• Typography
• Emojis
• Summarising and chunking
  
• Plain English
• Easy English
• Descriptive links
• Clear messaging
• Who does this help?
• How to test/implement techniques

Ways to interact with Services

• Non-auditory
• Non-speech
• Non-physical
• How to test/implement techniques

Module 4: Governance and next steps

• Live events
• Inclusive Representation
• Governance
• Next steps
• Resources

Course Materials

You will be provided with a handbook and a list of resources for further reading.

Cost 

Price listed is per person, including GST. 

• $695 full fee
• $635 (group booking over 4 attendees)
  

Timetable

Thursdays 1pm to 3pm AEST

May 4, 11, 18, 25

Cancellations

You may only cancel your registration by written notice to digitalaccess@visionaustralia.org. If notification of cancellation is received by Vision Australia: (i) more than 14 days prior to the event, a full refund of your registration fees, less an administration fee of $16.95, will be provided; (ii) between 7 and 14 days prior to the event, a refund of 50% of your registration fees, less an administration fee of $16.95, will be provided; (iii) less than 7 days prior to the event, registration fees will not be refunded.

Course enquiries

Phone: 1300 367 055  
Email: digitalaccess@visionaustralia.org