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Accessible Communications and Marketing (Virtual) - October 2023: Vision Australia

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Event description

Accessible Communications and Marketing

To take part in online training for Accessible Communications and Marketing, you will need the following:

  • Access to a desktop/laptop computer with a stable internet connection
  • Access to Zoom meetings
  • Course Modules (we will provide)
  • Working headphones/microphone/speakers

Accessible Communications and Marketing training teaches attendees foundations in accessibility and disability, as well as proving a practical guide on how to create accessible online web content, social media, emails, video and audio, and marketing. We’ll demonstrate solutions to achieve WCAG 2.1 Level AA conformance, as well as usability and accessibility best practices gathered through our own research and user testing across various disability groups. Attendees will come away from the course feeling empowered to take the next steps in their accessibility journey.

This course is in alignment with the Australian Human Rights Commission’s World Wide Web Access Advisory Notes and the Australian Government’s Digital Service Standard.

Course Content

    Module 1: Introduction to accessible communications and marketing

    • What is disability
    • What is accessibility
    • The benefits of accessibility
    • Standards and legislation in Australia
    • Introduction to assistive technologies

    Module 2: Accessible Communication Techniques

    Implementing techniques across many platforms
    Colour
    • Colour contrast
    • Use of colour
    • Soft colours
    • Who does this help?
    • How to test/implement techniques
    Images
    • Adding alt-text to images
      • Complex images
      • Using icons and images to enhance understanding
      • Who does this help?
      • How to test/implement techniques
      Video and Audio
      • Captions
        • Transcripts
        • Audio Description
        • Sign Language versions
        • Who does this help?
        • How to test/implement techniques

        Module 3: Accessible Communication Techniques (continued)

        Semantic Structure
        • Headings
        • Lists
        • Tables
        • Who does this help?
        • How to test/implement techniques
        Text and language
        • Typography
        • Emojis
        • Summarising and chunking
        • Plain English
        • Easy English
        • Descriptive links
        • Clear messaging
        • Who does this help?
        • How to test/implement techniques
        Ways to interact with Services
        • Non-auditory
        • Non-speech
        • Non-physical
        • How to test/implement techniques

        Module 4: Governance and next steps

        • Live events
        • Inclusive Representation
        • Governance
        • Next steps
        • Resources

          Course Materials

          You will be provided with a handbook and a list of resources for further reading.

            Cost 

            Price listed is per person, including GST. 

            • $695 full fee
            • $635 (group booking over 4 attendees)

            Timetable

            Thursdays 1pm to 3pm AEST (*Please be aware, Thursday 12 October is a public holiday, and the training will be held on Wednesday 11 October). 

            October Thursday 5, Wednesday 11, Thursday 19, 26

            Cancellations

            You may only cancel your registration by written notice to digitalaccess@visionaustralia.org. If notification of cancellation is received by Vision Australia: (i) more than 14 days prior to the event, a full refund of your registration fees, less an administration fee of $16.95, will be provided; (ii) between 7 and 14 days prior to the event, a refund of 50% of your registration fees, less an administration fee of $16.95, will be provided; (iii) less than 7 days prior to the event, registration fees will not be refunded.

            Course enquiries

            Phone: 1300 367 055  
            Email: digitalaccess@visionaustralia.org


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            Refund policy

            No refund policy specified.