Accessible Marketing

Marketing is a key part of every organisation’s operations. And with so much of our lives being online, effective digital marketing – such as websites, e-newsletters, social media and video content – has never been more important.

What’s also important is making sure digital marketing can be effectively accessed by the 1 in 5 Australians who live with disability of who are d/Deaf, a significant market segment for providers of arts, culture and events.

This updated online workshop has been developed by media accessibility trainer Bec Hogan. The workshop is designed to support the needs of marketing and communications workers in the arts, culture and events sectors. You can learn how to improve the accessibility and inclusiveness of your relevant digital marketing to reach broader audiences.

·     Discover practical solutions and ‘easy wins’ for delivering accessible website content and functionality, digital newsletters, social media posts and video content

·        Receive useful resources

·        Learn from trainers with disability who are arts and culture experts

Learn about:

·        Making the user experience more accessible for website visitors

·        Accessibility features in Facebook, Instagram and YouTube

·        How to include captions in videos on socials and websites

·        How to include alt text and descriptions for images

·        Best practice approaches to language, text and emojis

·        Accessible graphic design considerations

·        Disability definitions

Bec Hogan

Bec Hogan is a filmmaker, digital accessibility advocate, entrepreneur and visual artist based in Lake Macquarie, NSW. Bec runs her own social media and digital production company, Gem Rock Media, and has worked for major media organisations like the ABC and BBC. She is passionate about emerging media formats and making social media accessible to all. Bec has also directed short films and is an emerging visual artist.

Duration

·        75 minutes

·        Prior to the session we’ll send you links to resources you can refer to before, during and after the workshop.

Participation

All sessions are delivered using the Zoom online conferencing platform (Zoom links are provided following booking)

About Zoom

• Zoom is an easy to use, reliable and FREE cloud platform for video and audio conferencing, collaboration, chat, and webinars across mobile devices, desktops and telephones.
• If you haven’t used Zoom before you can find out more here: https://zoom.us/
• After signing up for our workshop, you’ll receive an email from us inviting you to a Zoom meeting on the date of the workshop.
• On the day of the workshop, all you have to do is click on the relevant link in the invitation, follow the prompts and you’ll be part of the workshop.

Access

Closed captioning and Auslan interpreting are available on request for all training. Please advise of your access requirements upon registration. Please note that we require at least 4 working days’ notice.

Find out more

If you have any questions or need help with making a booking, contact us at info@aarts.net.au or call on 02 9251 6499.


Image Description: A keyboard with a green button with a symbol of a wheelchair on the key. The text to the right reads Accessible Marketing.