Accessible Marketing

Marketing is a key part of every organisation’s operations. And with so much of our lives being online, effective digital marketing – such as e-newsletters, social media and video content – has never been more important.

What’s also important is making sure digital marketing can be effectively accessed by the 1 in 5 Australians who live with disability of who are d/Deaf, a significant market segment for providers of arts, culture and events.

This updated online workshop has been developed by media accessibility trainer Bec Hogan. The workshop is designed to support the needs of marketing and communications workers in the arts, culture and events sectors. You can learn how to improve the accessibility and inclusiveness of your relevant digital marketing to reach broader audiences.

• Discover practical solutions and ‘easy wins’ for delivering accessible website content and functionality, digital newsletters, social media posts and video content

• Receive useful resources

• Learn from trainers with disability who are arts and culture experts

Learn about:

• Making the user experience more accessible for website visitors

• Accessibility features in Facebook, Instagram and YouTube

•  How to include captions in videos on socials and websites

• How to include alt text and descriptions for images

• Best practice approaches to language, text and emojis

• Accessible graphic design considerations

• Disability definitions

About the Trainer - Bec Hogan

Bec Hogan is a filmmaker, digital accessibility advocate, entrepreneur and visual artist based in Lake Macquarie, NSW. Bec runs her own social media and digital production company, Gem Rock Media, and has worked for major media organisations like the ABC and BBC. She is passionate about emerging media formats and making social media accessible to all. Bec has also directed short films and is an emerging visual artist.

Duration

90 minutes

Resources

Prior to the session we’ll send you links to resources you can refer to before, during and after the workshop.

Access

Closed captioning and Auslan interpreting are available on request for all training. Please advise of your access requirements upon registration. Please note that we require at least 4 working days’ notice.

Find out more

If you have any questions or need help with making a booking, contact us at info@aarts.net.au or call on 02 9251 6499.

Image Description: Several people are sitting around table but you can only see their arms. The table is covered in various colourful illustrations of components of digital communications such as computers, mobile phones, and icons.