This one-day intensive course, run by the Australian Loyalty Association (ALA), explores how artificial intelligence is reshaping loyalty programs and customer engagement.

Designed for loyalty and marketing professionals, the course provides the tools and frameworks needed to integrate AI into loyalty strategy, enhance personalisation, and strengthen customer retention and advocacy. Participants will gain the skills to design programs that balance data-driven precision with creativity, transparency, and human connection.

Through a combination of expert-led instruction, case studies, and collaborative exercises, attendees will learn to:

Build agile loyalty teams that harness AI capabilities effectively
Design programs optimised for both humans and intelligent systems
Apply generative and predictive AI to improve member experience
Protect against AI-enabled fraud and uphold ethical standards

By the end of the course, participants will have a clear understanding of how to future-proof their loyalty strategy and confidently lead in the AI era.

This program is ideal for loyalty program managers, marketers, and data or customer experience leaders seeking to advance their technical and strategic expertise.

Date: 17 February 2026
Time: 9:00am – 4:30pm
Venue: Sydney (exact location TBC)
Cost: AU$890 + GST per person
10% discount available for ALA sponsors and associates

Participants will receive a Certificate in Advanced Loyalty & AI Strategy, accredited by the Australian Loyalty Association and the Australian Marketing Institute (AMI).