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AFC Entering the US (6 Webinar Series)

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Australian Fashion Council
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Fri, 25 Oct, 9am - 29 Nov, 9am AEDT

Event description

We are excited to invite you to AFC’s Entering the US online webinar series, supported by Investment NSW. This comprehensive series features six informative webinars designed to equip you with all the essential knowledge you need to enter into the US market.

Open to all AFC members nationally, don’t miss this fantastic opportunity to gain insights from industry experts and international guest speakers, explore key strategies, and learn about the resources and tools available to support your US export journey across a range of topics:

9am AEDT, 25th Oct: 

Workshop 1 - Market Overview & Business Setup

  • Program introduction with Shaun from Investment NSW, USA
  • Market Overview with (TBC)
  • Setting up a business in the US
  • Legal and Tax Compliance 
  • Immigration
  • Market specific tax considerations 

9am AEDT, 1st Nov: 

Workshop 2 - Localisation - PR, Social Media Marketing

  • Adapting products, marketing etc to the US market
  • eCommerce specialists
  • Working with influencers, SEO etc. 

9am AEDT, 8th Nov: 

Workshop 3 - eCommerce and Tech 

  • Panel discussion with eCommerce specialists
  • GDPR, US regulation and compliance
  • Future of Tech in Fashion 

9am AEDT, 15th Nov: 

Workshop 4 - Buyer Panel 

  • Understanding US buyer perspectives
  • Preparing for ‘those’ discussions
  • What the market is looking for

9am AEDT, 22nd Nov: 

Workshop 5  - Raising Capital as a consumer brand 

  • Hear from consumer focused venture capital
  • What investors are looking for
  • Positioning your narrative/metrics

9am AEDT, 29th Nov: 

Workshop 6 - Wrap Up 

  • Final Q&A
  • Upcoming programs and next steps 
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