AFC GREENWASHING WEBINAR

AFC Members and City of Sydney businesses are invited to our next Experts & Insights Webinar on "Greenwashing & Sustainability claims with the ACCC".

As sustainability becomes a central focus in fashion, understanding how to communicate your brand's environmental efforts is more critical than ever. Supported by City of Sydney, this session features the Australian Competition and Consumer Commission (ACCC) as they delve into the legal implications of greenwashing and provide practical guidance on ensuring your marketing claims are transparent, accurate, and compliant with Australian consumer law.

A round table session will follow, where AFC CEO will host a Q&A with Georgia MacKinnon from State of Escape and Rebekka Carey-Smith from The Iconic, and AFC members can openly discuss challenges and ask questions.

Learn how to avoid misleading communication, enhance your brand's credibility and build trust with responsible consumers. This is an essential event for fashion brands committed to genuine sustainability and ethical marketing practices.