AI 101 - Your AI introduction

Feeling overwhelmed with talk about AI? This complimentary session is designed to demystify AI for marketers, focusing on Generative AI—how it works, how to use it effectively, and its impact on marketing. You'll walk away with and overall understanding of what is AI, how it works, how it can be used in marketing, essential tools, and a 101 guide to prompting to get the most out of AI. There are no silly questions (you'll get a link prior to ask any question you'd like!).