AI Agents for Marketing Masterclass
Description
Real AI marketing, at work.
Most AI events tell you what's possible. This one shows you what's already working.
Spend a lunchtime with Philippa Sutherand (Founder, AI Live Learning Lab) and Hanna Siebdrat (AI Automation Consultant) as they show, live, the workflows and agents they use to run their day-to-day work.
What you'll see
We will demo using a hypothetical brand - generating 50 digital creative assets across channels from high performing creative in minutes, then build an interactive dashboard where team members can adjust, manage approvals and export creative.
We will showcase the latest in AI tools for image generation
Hanna then showcases the automation of campaign elements.
We will then demo an AI Agent acting as an Events and Partnership Manager running campaigns from trigger to final approval.
We build for a demo brand and explain every step in plain language. You will see the full capability of Claude, ChatGPT and other tools in action.
Who is this for?
Anyone working in the Marketing Industry, at any level. Corporate, agency, SMB, startup. The only thing that matters is that you're curious about how AI can save you hours and lift the quality of your work.
Your host: Philippa Sutherland, AI Live Learning Lab
Philippa is the founder of the AI Live Learning Lab - an online AI upskilling platform for Marketers, founders and operators and a former Global Marketing Strategy Director at Unilever and Marketing Leader at Fonterra and Nestlé. She now trains professionals and Marketing teams across New Zealand and Australia to build AI confidence and capability in their work.
Details:
Date: Tuesday 20th October
Time: 12:00pm - 1:00pm
Location: Online via Zoom
Cost: Free
Hosted by the AI Live Learning Lab
Lineup
Phiilppa Sutherland
Founder of AI Live Learning Lab - an AI upskilling platform for women and teams working in marketing and business. 15+ years in global FMCG Marketing (Unilever, Nestle, Fonterra) and Marketing Board Advisor to AI start-up, Revealit TV.
Hanna Siebdrat
AI Automation Consultant, Nayamind. Hanna helps marketing and business teams design AI-powered automations and agent workflows that take repetitive work off the team's plate. She works hands-on with clients across New Zealand.
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