How agentic AI will reshape marketing capability

When AI stops taking orders, marketing changes forever

Campaigns that run themselves. Markets that speak before customers do. Creativity amplified by machines that never sleep. Agentic AI is a seismic shift in what it means to do marketing.

The implications are cultural as much as commercial: hierarchies flatten, smaller brands punch above their weight, and the pace of iteration becomes relentless. For marketers, the choice is simple—either orchestrate this new digital labour force, or get left competing with those who do.

Welcome to the age of agentic AI.

Join us for a free webinar where you will learn:

• practical examples of how self-driving campaigns can work,

• how creativity can be unlocked so humans can focus on ideas, strategy and relationships,

• actionable insights and have your questions answered.

Presenters

Dave King

Founder, The Royals and AI product studio Move 37
Dave is an award-winning creator, inventor and innovator. He has spent 20 years imagining and creating products, media and technology while along the way founding and growing the highly-regarded independent agency, The Royals. In 2017, he founded Move 37, Australia’s leading AI studio helping augment human intelligence with powerful intelligent AI systems and agents.

Andrew Siwka

Founder, The Royals

Andrew spent a decade working in agency roles around the world with stints in Asia, Latin America, North America, Europe and the UK. He has led global teams with multinational businesses such as Diageo, France Telecom, Thai Airways and Unilever. He returned to Australia and was a founding partner of the highly-awarded, independent Melbourne agency The Royals.