AI: Friend or foe in a purpose-driven world? (A free panel event hosted by Luminary)

As B Corps, we are all trying to balance profits with people and the planet. For many of us, remaining competitive means keeping up with the latest technologies – like AI. But how do we balance the potential impacts of AI with our commitment to people and the environment? There may be no magic one-size-fits-all answer, but the issue is too important to ignore. 

Come hear from a panel of experts who have pondered these issues in depth – and come away with new ideas and inspiration on how you can tackle these issues in your own organisation. This interactive panel presentation, compered by Luminary CTO Andy Thompson, will be followed by light refreshments and an opportunity to further explore this critical topic with other attendees.

Meet the panelists

Angie Ferrugia, Director of Communications & Engagement, B Lab Australia & Aotearoa New Zealand
With more than 20 years of communications and marketing experience across Australia and the UK, Angie has led strategic brand development, communications, and campaigns for a wide variety of organisations and teams, from large enterprises and household brands to non-profits, start-ups, and social enterprises. Angie joined B Lab AANZ in 2022 to lead the communications and community engagement strategy for the region, growing awareness and supporting the B Corp movement's global vision for an inclusive, equitable, and regenerative economy.

Mia Bowyer, CEO, Automate Social
Mia is the CEO of Automate Social, Young Entrepreneur of the Year, and an AI speaker and educator. She created a system that leverages advanced AI to generate profitable ad campaigns. She has been at the forefront of humanitarian and environmental marketing, moving to India to launch the World’s First Fair Trade Plastic, working on Bali’s largest street dog rescue project, and helping raise $700,000 for Australian bushfires through Twitch streamers and gamers. She believes in the power of technology and social media to influence the world's most pressing issues.

Tim O’Neill, Co-founder, Time Under Tension
Tim co-founded a successful digital agency in 1997, and after 18 years it grew to be one of the largest privately owned digital agencies in Australia and was acquired by Accenture Interactive. After the acquisition Tim worked as a Managing Director at Accenture Interactive for three years, and then started an online automotive startup called Summon. In early 2023, Tim co-founded Time Under Tension, an agency focused 100 percent on generative AI, who are helping businesses to understand the potential of this new fast changing technology.

Samantha Tait, CEO, BRND Group
Former England rugby international turned digital entrepreneur, Samantha Tait founded one of Australia's first social media agencies in 2008. As Channel 7 News' digital expert and Telstra Best of Business judge, she brings 20+ years of experience to AI, employer branding, and digital transformation challenges. Sam combines practical strategy with infectious enthusiasm, helping teams tackle change confidently while keeping the human element central. Her success stems from two principles: never get complacent and always remain curious, driving her journey from the rugby pitch to the forefront of digital innovation.