AI Insights - Future Focus - AI + Human: A Winning Marketing Formula

AI + Human: A Winning Marketing Formula How collaborating with AI is way better than delegating your thinking to AI. 

In this practical and informative session, we look at how AI can be your marketing second in command and help deliver better marketing outcomes. 

Through real life case studies and demos, we showcase when to automate, when to collaborate, and the dangers of outsourcing your marketing (and your brain) to an AI black box The session will be presented by Matt Boustred, one of the Founders of AI start up Fourday. 

Matt Boustred is an innovator and AI strategist dedicated to maximising human potential in an AI-driven world. As a founder of Fourday, Matt empowers businesses to scale by harnessing generative AI, reclaiming valuable time, and elevating organisational capabilities. Through custom AI solutions and engaging hands-on workshops, he guides leaders and teams to embrace change and unlock unprecedented opportunities in the AI age. Previously, Matt co-founded ResusRight, a pioneering healthcare startup aimed at reducing newborn death and injury which earned him recognition on Forbes 30 Under 30. Matt's multidisciplinary background includes roles in engineering research, software development, and finance.