AI is rewriting Google’s rules, and many sites are already losing up to 40% of their traffic. Is your website ready to adapt to the New Google and AI Search?

This workshop is looking at three aspects of the new search environment:

1. Google has changed. Are you using all Google options?

Google has changed from Search Engine to Answer Engine. As a result, the number of zero-click results is rising fast in Australia. We will discuss how to adapt your website so it will appear in the new Google in a way that people will click through to your website.

2. Using AI for your SEO

Using tools such as ChatGPT can significantly enhance SEO efforts; however, for both Google and AI-driven searches, they must be applied correctly. Improper use can negatively impact - and potentially severely diminish - your website’s traffic. We will go over the different ways to use AI for SEO, and discuss the most efficient ways to use it.

3. Search Optimisation for AI Searches

As we will see during the workshop, searches done with AI are entirely different than searches done with Google. This also means that they are looking at different content on your website. We will look at the difference AI is bringing to internet searching and how to optimise your website to use this to your advantage.

By the end of the workshop, you’ll have the know-how to start adapting your website for the new AI-driven search landscape.

Suitable for: Any small business that uses Google SEO to attract clients. No special knowledge required.

Note: Maximum of 2 bookings per business.

Presenter: Jerry Hoekman, Business Advisor from IPS Management Consultants.

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IPS Management Consultants is a provider of SBDC Regional services in the South West, Peel, Mid West/Gascoyne, Pilbara and Wheatbelt regions.

This SBDC Regional workshop is funded by the State Government through the Small Business Development Corporation.