AI isn’t coming - it’s already here

As lifelong marketers and communicators, we’ve seen how AI has transformed how we communicate, engage and lead - from campaign planning to content creation.

But here’s the truth: the real power of AI isn’t in the tools, it’s in how we use them.

Without humans at the centre, AI is just noise (and slop). With the right skills, confidence and mindset, AI can become your superpower.

Over 2 dynamic days, you’ll join award-winning science communicator Emma Donnelly and global digital marketing strategist Jay Paul for a practical, energising deep-dive into AI in marketing and communications.

As practitioners, we’ve designed our AI Bootcamp to answer these real-world challenges for marketers, communicators, and peers working in adjacent roles. Don’t just take our word for it, our learners give us a 4.9-star average.

Together, we’ll cut through the hype and overwhelm to give you the strategies, skills and clarity to make AI work for you - ethically, creatively, and with real impact.

This isn’t a dry lecture or a tech demo. It’s hands-on, human-first learning. You’ll play with leading AI tools, experiment with prompts, and practice building content and outputs that actually connect with audiences.

You’ll explore the critical “why” behind using AI, understand how to set ethical guardrails, and discover how to translate AI outputs into communication that lands.

**By the end, you won’t just “know about AI.” You’ll have created something with it.**

You’ll walk away not just with ideas, but a ready-to-use workflow, a set of AI assets and the skills to keep experimenting, creating and leading in the AI era.

And because we know learning is better with connection, we’ll wrap things up with a celebratory session (think conversations, not just computers) and a scheduled group support check-in to keep you moving forward.

Our AI In Marketing & Communications Bootcamp is for:

If you work with messages, audiences or ideas, this bootcamp is for you.

Marketers and communicators who want to harness AI without losing their human touch.
Researchers and technical experts who need to explain complex ideas clearly, with AI as your powerful ally.
Leaders and managers looking to future-proof their teams and workflows for the AI age.

If you’re ready to move past the buzzwords and start using AI with confidence, creativity and purpose - this bootcamp is for you.

When Is It?

Day 1 Thursday 27 November, 10 am – 5 pm AEDT
Day 2 Friday 28 November, 10 am – 1 pm AEDT
Post-training Celebration Friday 28 November, 1 – 2 pm. A connecting social session - with a surprise!
All-Class Post-Training Support Check-in Wednesday 10 December, 10 – 11 am AEDT, live and online

Where Is It?

This is an in person event

Location: Royal Society of Victoria building
8 La Trobe St (Parliament Stn 6 mins walk, 96 tram 6 mins walk)

Parking: Limited free parking on-site, please use public transport or carpool if possible.

Catering: We will provide lunch and tea breaks on both days. Dietaries will be catered.

Places are limited - secure your spot today and future-proof your skills.

What Will I Learn?

Module 1: AI In MarComms Demystified
- Chapter 1: Defining What and Why We Will Use AI
- Chapter 2: Becoming AI Prompting Masters
Module 2: AI in Your World
- Chapter 1: Creating Your AI In MarComms Toolkit
- Chapter 2: Defining Your Role Alongside AI
Module 3: From AI Workshop to Workplace
- Chapter 1: Essential MarComms AI Ethics, and Guardrails
- Chapter 2: AI Play: Create and plan in the room with AI

Want more info? Download your learning journey (pdf).

What Will I Takeaway?

A pre and post AI in Marketing and Communications Skill Assessment - to show your strengthened AI skills and continue your AI learning journey beyond class.
Your personalised AI Toolkit (sample and your own created prompts, and stimulus content with 'how to apply' to best-in-class tools).
A completed AI creation, action plan, or initiative pitch, ready for the workplace.
Consultative time with us (Emma and Jay) as MarComms experts and trainers - we love to solve real challenges!
A group post-training support session to keep that AI project moving.

Team discounts available - so your whole crew can walk away with shared skills and shared strategy (contact us to chat).

Can I Already Get Started?

Yep! Whether you can join us this time or not, we want every Marketer and Communicator to build AI skills. Download our AI Cheat Sheet (pdf) to get you setup, evaluate popular AI tools you can apply, and play with sample prompts.

How Much Is It?

Early birds can sign up for $1,790 (+ GST per person) until Friday 31 October
Standard seats are $1,990 (+ GST per person)

Our bootcamps are industry benchmarked and accessibly priced for individuals and smaller teams.

We recognise that not everyone is in a position to invest, so we're offering one community seat per cohort. If you would like to apply, please contact us personally or apply here.
Do you want something personalised to your business or team? Chat to us about our tailored training.

FAQs

Prefer to print and read later? Download FAQs pdf

I’m new to AI, is this training for me?

Absolutely. This bootcamp is designed as a launchpad, perfect if you’re new to AI, curious but cautious, or simply want more confidence. We start with the “what” and “why” of AI in your world, then move into supported hands-on practice. No tech background needed, and trust us, there are no silly questions.

Do I need to bring my laptop?

Yep. Download our AI Cheat Sheet (pdf) to get set up on your chosen AI tools like ChatGPT, Copilot, Claude and Gemini ahead of the training.

I already dabble with AI tools. Will I still learn something new?

Yes. Even if you’ve played with AI before, you’ll go deeper: mastering prompts, setting ethical guardrails, and building real-world AI outputs and plans.

You’ll leave having spent time with experts and peers in the room and with sharper skills, a personalised toolkit, and a practical plan you can put to work straight away.

Do I need to know how to code?

Nope. Jay can, Emma can’t. In this session we certainly won’t be coding anything in the room - not even vibe coding!

What AI tools will we use in the bootcamp?

We’ll play with leading tools like ChatGPT, Copilot, Gemini and Claude. Don’t worry if your workplace uses something different - the principles you’ll learn apply across all platforms. You’ll build skills you can take anywhere.

Will I get something tangible to take away?

Absolutely - we’ll share samples to get you started, and then you’ll tailor and create your own AI toolkit, plan, and prompts ready to roll.

You’ll leave with

Lesson slides - so you can review and apply learnings
An AI Cheat Sheet (pdf) (free for all registrants, even before the workshop)
Your own co-created AI Toolkit (saved prompts, sample prompts and a tailored action plan)
A completed AI workflow, creation or initiative pitch to take back to your workplace
New peer connections and networks (and a celebratory drink or two)
An all-group post-training support check-in to keep your momentum going

Can I book my team?

Yes - that’s a brilliant idea! In our experience, bringing your team gets you the best impact. Ask us about our team discounts. Learning together means you’ll walk away with shared language, shared tools and a joint action plan - ready to spark change across your organisation.

Where is the training being held?

At the historic Royal Society of Victoria, Melbourne. It’s a short walk from Parliament Station and the 11 and 96 trams. Lunch and tea breaks are included, because we believe great ideas are fuelled by good conversation as well as caffeine. We will confirm any dietaries once you enrol.

What if I ultimately can’t attend?

Life happens. If you give us 10+ days’ notice, you can transfer to another date or get a full training credit. Cancellations inside 10 days can’t be refunded due to preparation and limited spots.

We have online AI Bootcamps coming in early 2026, so we would also be happy to move you to our online bootcamp that suits your schedule.

How can I convince my employer to cover the cost?

We know it can be hard to get PD sometimes - so here’s a business case we’ve prepared for you:

Training delivers proven returns - organisations with structured training see up to 17% greater productivity and 21% higher profitability (Harvard Business School).
Companies that invest in employee development deliver 218% higher income per employee compared to those that don’t (Devlin Peck).
Training drives retention - 94% of employees say they’d stay longer if their employer invested in their development (ThinkImpact).
AI skills have particularly high economic returns - workers with AI-related skills earn ~21% more on average, because those skills complement other high-value capabilities (arXiv research).

This means your employer isn’t just funding training - they’re making a smart investment in productivity, retention, and future-ready skills.

Will it be all tech talk?

Nope. This is human-first learning. We’ll keep it practical, ethical, and grounded in communication and creativity. You’ll leave with clarity, confidence and skills you can actually use - we promise to avoid jargon or overwhelm.

Will it be boring?

Not a chance. Forget all you know about (ahem, often snoozy) corporate training. Our training is always fun!

How do I book?

Simple! Hit the 'Learn With Us' button and get going to grab your seat. Early bird prices until 31 October 2025.
Contact us for team discounts. Spaces are limited, so don’t wait.

What is the purpose of measuring my AI MarComm skills?

We invite Bootcamp participants to complete a short 5-10 minute AI In MarComms Skills quiz, to identify current strengths and learning opportunities across eight key areas of modern MarComms.

And, why? We are passionate about improving your skills - as individuals to get you that promotion or personal growth - and for leaders - to see your teams and organisations ready (and roadmapped) for the AI of tomorrow, not just today.

Knowing your anonymous scores helps us to support every participant’s learning experience.

Measuring your skills is your first step in identifying where you can strengthen your AI skills for that next project, promotion, or personal development. We’re as excited as you to make that dream happen!

We will shareAI In MarComms Skills quiz with you before your bootcamp. And leaders, do can contact us if you want to measure your organisations' AI capabilities.

Demystifying AI In Marketing & Communications | 2 Day Bootcamp (in person)

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