AIPA Wellington | The Changing Landscape of Commercial Photography

The Changing Landscape of Commercial Photography

Expanding the frame to fit the evolving world of image making.

Commercial photography has always evolved alongside technology, creativity and client needs. Today, changes happen faster than ever, the lines between photography, video, motion, stop motion and content creation are increasingly blurred. Agencies and clients are after new ways to tell stories and the expectations and skills in image-making shifts with them.

But what does that actually mean for photographers?

Whether you've spent decades behind the camera, are just finding your feet, or you’re somewhere in between, change always brings questions, sometimes challenges and of course, plenty of opportunities.

So do we need to adapt? What skills are becoming more valuable? How are agencies approaching creative production? And how can we evolve our businesses and creative practice without losing sight of what makes our work distinctive?

On Tuesday 1 December, we’ll unpack these questions and more with our guest speakers:


Ashley Alexander | Photographer, Videographer & Creative

Ashley will share his perspective from behind the camera, how his practice has evolved and the opportunities he's found working across different forms of image-making.

Josh Rollo | Senior Producer, VML

Josh brings the agency perspective, sharing insights into how creative production is changing, what clients are looking for and how agencies are navigating an ever-evolving landscape.

This isn't about having all the answers or trying to be everything to everyone. It's about understanding what's happening around us, learning from each other and recognising the opportunities.

Tuesday 1 December | 6pm

VML, 2/8 Kent Terrace, Mt Victoria, Wellington

Free for AIPA and NZIPP members | $10 for non-members.

Come along and bring your questions, share your experiences and meet other photographers in the industry. Whether you're established, emerging or just curious about what's next, there's a place for you in this conversation.

Good conversations. New perspectives. A chance to think about what's possible. And yes, there'll be pizza!