Alive and Floundering: Starting Before You’re Ready

What if you don’t need to be an expert to create something that matters? In this fireside conversation, the founders of U Shape Us—Fiona and her daughter Molly—share how a homegrown idea to help Molly feel less alone became a social enterprise unlocking connection and belonging across generations through creativity.

Along the way, they built two imagination games - including Up To Us, launching officially at this event. Designed to spark connection through memory and play, Up To Us invites people across generations to invent new ways to connect.  

This warm and honest conversation explores what it means to start with no map, how creativity can fuel real-world change, and where an idea might lead when you follow it—especially if you’re someone carrying an idea that won’t leave you alone.