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AMA + Workshop: How non-technical founders can build robust tech products

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Sydney Startup Hub
sydney, australia
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Thu, 27 Feb, 11:45am - 1:15pm AEDT

Event description

AMA + Workshop: How Non-Technical Founders Can Build Robust Tech Products


📍 Location: Sydney Startup Hub (Level 1)
📅 Date: 27th February 2025
⏰ Time: 11:45 PM – 1:15 PM

🚀 Build Smarter, Not Harder! 🚀
Are you a non-technical founder navigating the complexities of building a tech startup? Wondering how to develop a robust product without blowing your budget or making costly tech missteps? This event is designed just for you!

Join us for an exclusive AMA + Workshop, where you'll gain insights from Jake Shelley, an experienced tech leader who played a key role in scaling Deputy from a startup to a $100M ARR unicorn. Plus, get hands-on with Baseline, the open-source framework designed to give your startup a head start.

💡 Event Breakdown:

🍽️ 11:45 – 12:15 PM | Lunch & Networking
Kick things off with a chance to meet like-minded founders, investors, and tech experts over lunch. Connect, collaborate, and grow your network!

🔥 12:15 – 11:45 PM | Ask Me Anything (AMA) with Jake Shelley
Your chance to ask anything about building tech products, overcoming startup hurdles, and avoiding common pitfalls. Whether it’s hiring developers, managing product development, or understanding tech strategy—Jake has the answers!

🛠️ 11:45 – 1:15 PM | Workshop: Tech Foundations for Startup Success
Led by the Baseline Team, this interactive session will help you:

  • Identify critical tech challenges and how a solid stack mitigates them.
  • Set up your AWS account and deploy Baseline with expert guidance from Thomas Nixon.
  • Save time and money by leveraging a framework designed to accelerate startup success.

Why Attend?

Get direct access to industry experts
Learn how to build a tech stack without technical expertise
Set up a scalable tech foundation in real-time
Save thousands in early-stage development costs
Network with fellow founders & industry pros


💡 Whether you're starting from scratch or looking to refine your approach, this is the must-attend event for non-technical founders building tech startups.

🎟️ Limited spots available – RSVP now!

About the Baseline Team

Thomas Nixon is the Technical Co-Founder of Baseline, an open-source, serverless, and full-stack tech framework designed to address the challenges faced by modern tech startups. With over a decade of experience in software development, Thomas has a strong background in cloud architecture, AI, and agile methodologies.

Sabrina Venish is the Head of Channel at Devika and Baseline, overseeing go-to-market strategy for both brands. With six years of experience in tech startups and scaleups, Sabrina has held diverse roles from Marketing Manager to Global Head of Sales, and COO. Her exposure to global clients has taken her to international markets, including the US, Canada, Singapore, and the UK. Sabrina is passionate about helping startups succeed through strategic go-to-market planning and is dedicated to fostering growth and innovation in the tech industry. 

About Baseline 

Baseline is on a mission to redefine how apps are built. In today's fast-paced business world, startup development needs to be efficient, scalable, and cost-effective. Baseline is the Open-source serverless framework that delivers all this and more with up to 6 months worth of development out of the box. Powered by the reliability and power of AWS, Baseline is the perfect solution for startups that want to stay ahead of the curve.


About Scalare Partners

Scalare Partners provides services, products, expert advice, a diagnostic platform, accelerators, and investments tailored to the specific needs of scalable start-ups. Through initiatives like the Australian Technologies Competition and Tech Ready Women, we’re driving impact and reinvesting in the ecosystem.

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Sydney Startup Hub
sydney, australia
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