APCO 2025: Why Accurate Data Matters More Than Ever

The March 31 deadline is looming, and this year, it’s even more complicated—with APCO CEO Chris Foley recently stating, "The need for accurate data can’t be underestimated."

New requirements, shifting expectations, and tighter scrutiny mean businesses can’t afford to be flat-footed this year. If you’re responsible for APCO reporting, this isn’t just another tick-box exercise; it’s a compliance minefield that demands a smarter, more strategic approach.

Join Phantm’s expert-led online session for a practical, no-filler guide to get ahead of the latest changes, avoid common pitfalls, and turn this year’s reporting into an opportunity—without the last-minute scramble.

What’s changed and why it matters

• 2025 isn’t like 2024—new frameworks, new expectations, and new complexities that could trip up even experienced APCO reporting veterans.
• Data accuracy is under the spotlight—if your SKU-level reporting isn’t airtight, you risk compliance headaches and missed sustainability targets.
• Supplier engagement is more critical than ever—understand why APCO wants deeper transparency and how to get your supply chain on board.
• Avoid last-minute panic—get clarity now so you’re not scrambling before the deadline.

This virtual masterclass will show you how to make reporting work for your business, not just as an obligation but as a driver of measurable impact and cost savings.

Meet Your Host: Phantm’s Head of Strategy, Edward Whitehead

A specialist in soft plastics, circular economy, and the need for better alternatives, Ed built and sold a leading soft plastics business in the UK before relocating to Australia in 2019. Since joining Phantm in 2023, he’s helped brands like MECCA, Thankyou Group, Amazon, David Jones, and Starbucks turn complex packaging challenges into real business advantages. His expertise in materials, compliance, packaging data and sustainability strategy makes him the perfect guide to help you navigate your APCO reporting with confidence.