Aperio Book Club: What the Fundraising

Join us for our upcoming free, virtual book club event with the author of What the Fundraising: Embracing and Enabling the People Behind the Purpose. 

This book club will include: 

• A live discussion led by Mallory Erickson on the ‘powerful why’ behind her book 

• Breakout sessions with fellow nonprofit leaders and fundraisers on how to apply learnings from the book in our day-to-day lives

Whether you’re a fundraiser, nonprofit leader, or changemaker, this is a book club you’ll want to put on your calendar. Gain valuable insights, ask questions, and connect with your peers across the country! 

Nervous you won’t have time to read the book beforehand? No worries! Join us anyway to share your experiences and learn from others. 

This event is offered in collaboration with Women in Development, New York. 

About the author 

Mallory Erickson is an executive coach, fundraising consultant, and host of the podcast What the Fundraising, aimed at supporting nonprofit leaders to fundamentally change the way they lead and fundraise. Through her signature framework, the Power Partners Formula™️, Mallory provides unique tools to help nonprofits fundraise more from foundations, corporate partners, and individuals. As of 2022, she had trained over 60,000 fundraisers using elements of her unique win-win framework, which combines best practices from executive coaching, science-backed behavior design, and fundraising strategy. 

Book description 

In What the Fundraising: Embracing and Enabling the People Behind the Purpose, executive coach and fundraising consultant Mallory Erickson delivers a practical and insightful discussion of fundraising challenges and best practices that can revolutionize your nonprofit. In the book, you'll find hands-on frameworks that draw on the latest research in executive coaching, behavioral science, and fundraising strategy to embolden your organization and make it more effective in your community.

The book tackles the underlying issues that dominate many nonprofits' fundraising issues, including “shiny object syndrome,” perfectionism, discomfort, and burnout. You'll also find:

• Strategies for building powerful partnerships and making a meaningful impact in the sector

• Ways to spark substantial change in the fundraising landscape to channel additional money toward critical global issues

• Fresh, new insights and innovations for frontline fundraisers

Perfect for nonprofit managers, directors, and fundraisers, What the Fundraising is an essential and timely exploration of cutting-edge fundraising tools and strategies with the potential to multiply your nonprofit's impact.