App Onboarding & Activation - Tactics to Reduce Churn in Mobile & Web Apps
Event description
Your B2C App has seconds to activate the user, in B2B Apps you have minutes. Either way you want your user to understand and get instant gratification - the "AHA moment".This interactive Lunch-and-learn will cover what apps do to increase activation and retention and decrease churn. We will cover:
- pirate metrics (quick refresher) and product-led-growth
- FTUX (no its not a rude word, its first-time-user-experience)
- the user journey curve
- examples of activation
- empty states, feature discovery, driving referrals.
About the speakers:
David Jones is the Founder/CEO of Contextual. David is a product-obsessed founder whose last company, ThreatMetrix, exited in March 19 for over $1B. His previous company exited to Surfcontrol (now Websense) and his current company is Contextual, which delivers a codeless SaaS Onboarding and Product Adoption platform for mobile and web applications.
Bess Eshraghi is a product designer with a Bachelor of Design in Architecture from The University of Sydney.
Her passion for UI/UX and Product Design is the result of the combination of education, experience, architecture, and interest in technology + communities. Bess fights for the user's perspective and creates desirable experiences for them.
This event will be held in our L3 Ideas Space or via Fishburners LIVE.
About Fishburners
Fishburners is much more than a co-working space. We are a not-for-profit, passionate community of 300+ scalable tech startups that only exists thanks to our amazing sponsors. We are dedicated to inspiring and helping startups get started, grow and succeed. Our goal is to make the hardest thing you’ve ever done easier! We do this through our different memberships which provide the facilities, resources, learning and development, mentoring, and connections that you need for your idea to come to life and flourish. We also open our doors and host some of the largest, regular events in the Australian startup ecosystem, including our weekly lunch & learn workshops, and Shark Tank-style, Friday night pitches. Member or not, you're welcome to attend and/or get involved! Any questions about memberships or events, please feel free to email events@fishburners.org.