Brewing Better Marketing & PR Strategies | Tweed Tourism Networking Event

Join us at The Tweed's hottest alternate drinks brewery, Ventura Brewing, for a networking event jam packed with marketing, PR and media tips!

Did you know that Tweed Tourism Co offers a full range of marketing opportunities that could elevate your business reach and presence? You'll see examples of some of our recent digital marketing campaigns and hear from an operator who will share their data and insights into the impact of the campaign.

In addition, we'll hear from international traveller, writer, editor and content creator Lara Picone as she shares her wealth of knowledge on current industry trends, captivating content and leveraging PR.

Drawing on more than 15 years’ experience writing and editing for some of Australia’s best-loved brands and publications, Lara creates beautiful, inspiring and entertaining content that authentically engages with audiences.

Your ticket also includes your choice of two drinks (alcoholic or non-alcoholic) and a spread of local snacks to graze away over the afternoon.

If you have any questions, please contact our Industry Engagement Manager- e: acolli@thetweed.com.au

Please RSVP by Friday 28 March

With thanks to our venue partner - Ventura Brewing With 12 taps of nectar pouring a rotating selection of our award winning hard kombucha, native iced teas and craft beer, along with natural wines and non-alc options – there’s plenty for everyone. Paired with easy, delicious snacks from the kitchen guaranteed to make your taste buds happy and stomach smile.

Lara Picone Drawing on more than 15 years’ experience writing and editing for some of Australia’s best-loved brands and publications, Lara creates beautiful, inspiring and entertaining content that authentically engages with audiences.

A background in food, travel and lifestyle publishing, alongside copywriting for high-end and boutique brands, has made Lara an agile and flexible wordsmith. With an intuitive understanding of brand and razor-sharp editorial instincts, she takes readers on a journey that genuinely connects.

Beginning her career at Qantas magazine, Lara has lent her creativity and attention-to-detail to publications such as donna hay magazine, Feast magazine, and SBS Food. As editor of Australian Traveller magazine and digital editor-in-chief of both Australian Traveller and International Traveller, she curated fascinating and engaging content and also worked closely with commercial partners to deliver their messages to new audiences.

Lara writes for a broad array of publications and businesses across food, travel, lifestyle and property.