Articulating Your Unique Selling Proposition & Competitor Landscape

If you want your social enterprise to stand apart from the crowd, nailing your unique selling proposition and having a complete and robust picture of your competitors is critical.

Knowing what makes your business superior to the competition and presenting an argument to prospective customers about why they should do business with you can be the difference between success and failure. For those looking for funding, being able to demonstrate you’ve done your due diligence when it comes to your competitors and what makes you stand out is an absolute must when speaking to potential investors.

In this jam-packed masterclass, join Adam Long, the Ethical CEO and a member of Social Impact Hub's Professional Impact Network, who will teach you how to differentiate your social enterprise from others in an increasingly noisy, crowded world.

Key Takeaways

• Articulate a winning unique selling proposition that convinces customers to buy and investors to invest
• Map your competitor landscape to develop a deeper understanding of the market and what sets you apart

Grab your ticket to this value-packed masterclass today!

About The Speaker

Matt Damon and the Chairman of the World Economic Forum both call themselves fans. Al Gore, Marc Benioff and Jane Goodall wear his socks. Law firms around the world use his software. And companies like Sony Pictures, HP and ANZ Bank have been taking his advice for years.

Adam Long, the Ethical CEO and a member of Social Impact Hub's Professional Impact Network, doesn’t just talk about business, he rolls up his sleeves and builds them.

As the Executive Director of Conscious Step: Socks That Fight Poverty, Adam launched and scaled an international social enterprise. As Founding CEO of Smarter Drafter (legal software powered by artificial intelligence), he took a groundbreaking piece of technology and turned it into Australia’s fastest-growing legal-tech company. And as a Partner at consulting firm Step Change, he advised hundreds of companies worldwide on business, growth and marketing strategy.

He even sometimes finds time to speak in public, usually about getting results from marketing and creating impactful social enterprises.

Adam is currently an Entrepreneur in Residence for the Scaling Impact Accelerator Program.