ATC Go-To-Market Clinic

The ATC program is all about helping founders go further, which is why we’re hosting a series of special lunchtime events. This hands-on session will focus on solving real founder issues.

Founders bring their biggest growth challenge. We work through them live as a group. You leave with a growth plan.

This isn't your typical workshop or presentation. No pitches. No slides. No theory. Instead, this session will provide founders with practical support for the challenges they're facing right now.

Topics may include product-market fit, customer validation, positioning, ICP definition, founder-led sales, pricing, pipeline generation, conversion, onboarding, and investor readiness.

Why Attend?

This FREE session will help you better align your go-to-market strategy with your stage of growth.

Participants will leave with:

• Clarity on their most important growth challenge

• Feedback from experienced founders and operators

• One growth experiment to test

• Practical next steps for the next 90 days

This is an interactive session, so bring your questions for live feedback and insights.

Places are limited, so that we can work with you to solve your challenge.

🎟️ RSVP now to secure your spot.

Clinic session led by Mike Parsons

Mike Parsons is an AI-driven growth marketing strategist whose career blends technology, creativity, and scalable growth systems. In 2025, he coached four finalists in the Startup World Cup.

His passion for technology began in 1997, when he launched Australia’s first internet radio station. Since then, his journey has taken him across Europe and to Silicon Valley, where he earned a Guinness World Record and sold his startup to a public company.

As CEO of Qualitance, Mike led the company through a successful exit to ALTEN, which is listed on the Euronext. He has also led global agencies, including Tribal DDB in Amsterdam and McCann in San Francisco, managing campaigns for brands such as Xbox, Philips, and Nike. He has built and exited companies, launched innovation labs, and advised scale-ups worldwide.

Today, he is the founder of Apollo Advisors, the growth partner of Scalare Ventures, where he works closely with portfolio companies to design and implement predictable, scalable growth systems. Based in Australia, Mike helps founders and executives leverage AI-powered marketing and product innovation to drive growth and remain competitive. His work has been recognised by the Deloitte Fast 50, Inc. 5000, Cannes Lions, D&AD, and Effies, and he has received a TED Award. He has also appeared on CNN and in the Financial Times.

The 2026 program is presented in collaboration with our valued supporting sponsors: