Free Workshop + Q&A: How to make your ATC entry stand out

Are you a scaling tech business looking to enter the Australian Technologies Competition?

Join this short, high-impact workshop to help strengthen your application before you hit *submit*.

Hear directly from go-to-market specialist, Mike Parsons, on what separates a good entry from a standout one, what the judges are looking for, and tips to make your story and positioning shine.

Whether you're considering applying or have your entry sitting in progress, this session will give you the clarity and confidence to refine your entry and put your best foot forward.

Bring your questions, there’ll be time for a Q&A to get expert feedback and clarity.

Why Attend?

👉 Learn how to best approach the application questions and impress the judges
👉 Polish up your ATC entry with tips to stand out
👉 Get direct access to a growth expert
👉 Ask the team your questions live

🎟️ RSVP now to secure your spot.

Workshop led by Mike Parsons

Mike Parsons is an AI-driven growth marketing strategist whose career blends technology, creativity, and scalable growth systems. In 2025, he coached four finalists in the Startup World Cup.

His passion for technology began in 1997, when he launched Australia’s first internet radio station. Since then, his journey has taken him across Europe and to Silicon Valley, where he earned a Guinness World Record and sold his startup to a public company.

As CEO of Qualitance, Mike led the company through a successful exit to ALTEN, which is listed on the Euronext. He has also led global agencies, including Tribal DDB in Amsterdam and McCann in San Francisco, managing campaigns for brands such as Xbox, Philips, and Nike. He has built and exited companies, launched innovation labs, and advised scale-ups worldwide.

Today, he is the founder of Apollo Advisors, the growth partner of Scalare Ventures, where he works closely with portfolio companies to design and implement predictable, scalable growth systems. Based in Australia, Mike helps founders and executives leverage AI-powered marketing and product innovation to drive growth and remain competitive. His work has been recognised by the Deloitte Fast 50, Inc. 5000, Cannes Lions, D&AD, and Effies, and he has received a TED Award. He has also appeared on CNN and in the Financial Times.

Why enter the Australian Technologies Competition?

The Australian Technologies Competition (ATC) is the nation’s premier growth and awards program for tech SMEs and scale-ups, championing innovation with global impact.

It connects ambitious companies with the investors, mentors, and industry leaders they need to scale, while equipping founders with the skills, networks, and insights to market on the world stage.

Program benefits:

• Free mentoring and expert business advice

• Industry recognition and credibility

• Valuable connections with investors, partners, and peers

• Guidance on scaling and commercialising internationally

• Support with grants and growth opportunities

• Independent validation of your technology and business model

Entries for the ATC close on May 10. Enter now or nominate a tech: https://www.austechcomp.com/

The 2026 program is presented in collaboration with our valued supporting sponsors: