B Corp Month 2025 — Awareness campaign screening and toolkit briefing

Every March, B Lab, Sistema B, and the global B Corp community unite to celebrate the power and purpose of being a B Corp. This year, we continue to build awareness and educate diverse audiences on how the B Corp movement is reshaping the global economic system for the better. By sharing what it means to be a B Corp, we deepen understanding, strengthen trust, and amplify the positive impacts of B Corp Certification.

This session will be your first opportunity to see the B Corp Month Toolkit and explore the (yet to be announced!) theme to inspire you to start planning your B Corp Month. 

B Lab AANZ is also excited to share that we are coordinating an additional B Corp awareness campaign to launch in February 2025.

The new awareness campaign features an exciting new film creative and a media plan, produced in partnership with B Corps, The Hallway and Benedictus Media. B Lab AANZ will screen this creative and the plan as part of this briefing session. B Corps may opt to contribute to this campaign by co-funding the media buy to amplify our reach, and/or sharing the creative asset with their audiences. 

For B Corp Month in March, we invite B Corps to collaborate and create impactful activations that engage both the B Corp and wider communities.

Some ways to collaborate during B Corp Month include:

• Collaborating to host joint events (in-person or online)
• Cross-promotions or retail activations through partnerships 
• Forming brand partnerships to improve impact
• Storytelling, media or influencer engagement (e.g. with shared stakeholders or industry media)
• Social media promotions/ campaigns 
• Volunteering or charitable giving initiatives

On Thursday 5 December, join us to learn more, share ideas, key dates, and access the toolkit to spark your ideas.