B Corp Month: The Value of Design - Beyond Compliance to Inspiration
Description
B Corp Month: The Value of Design — Beyond Compliance to Inspiration
Date: Wednesday 11 March 2026
Time: 12:00–1:15 pm AEDT (online)
Format: 75‑minute webinar (15‑minute keynote + case studies + Q&A)
Design is often misunderstood as aesthetics or branding. Yet in reality, design is one of the most powerful levers businesses have to translate purpose into practice.
As part of B Corp Month 2026, this webinar explores how design, when treated as an operating model rather than an add‑on, moves organisations beyond compliance and into inspiration.
Framed around the B Corp Month theme for 2026, this session brings together four leaders from certified B Corps who apply design across very different contexts, from the built environment to global operations to large‑scale organisational systems.
What we’ll explore
Why design is a strategic driver of impact, performance and trust
How B Corp certification can act as a catalyst for better design decisions — not just a compliance framework
Real‑world case studies showing how design choices translate into measurable social, environmental and commercial outcomes
Practical insights for organisations looking to embed impact into how they design products, services, environments and systems
Speakers
Brandon Gien, Chair, Good Design Australia
Opening keynote: Design as a signal for impact and transformationStephanie Bullock, Director, Kosloff Architecture
Built & work environments: designing organisations for long‑term valueJamie Hodgson, Sustainable Business Leader, Hassell
Designing systems and governance inside large, complex organisationsJames Bartle, Founder & CEO, Outland Denim
Designing ethical products and supply chains: embedding impact through fashion and manufacturing
The session will be moderated by Kathy Joyce, Founder & B Consultant, Good 4 Business, and hosted by Lisa Hough, B Consultant and Leadership Coach, and Lee Tonitto, Principal and B Consultant, Tonitto & Partners.
Who should attend
Purpose‑driven business leaders and executives
Designers, architects and built‑environment professionals
Sustainability, ESG and impact leads
Organisations curious about B Corp or looking to go beyond minimum standards
What you’ll leave with
A reframed understanding of design as a business capability
Concrete examples of “design beyond compliance” in action
One practical step you can take in the next 30 days to embed impact through design
Whether you’re already a B Corp or simply exploring how to align purpose with performance, this session will challenge assumptions and offer practical inspiration for using design as a force for good.
Lineup
Brandon Gien
Brandon is the Founder and Chair of Good Design Australia, Chair of the Australian Good Design Awards, and Executive Director of the Australian Design Council. He is a qualified Industrial Designer and Adjunct Professor at the University of Canberra and UNSW, and former President and current Senator of the World Design Organization (WDO) where he led the body’s strategic transformation aligned to the UN Sustainable Development Goals.
Stephanie Bullock
Stephanie Bullock is a founding Director of Kosloff Architecture and chair of the Victoria chapter of the Australian Institute of Architects. With experience across education, commercial and government projects, she combines architectural practice with strong business acumen and is committed to sustainable and ethical design as a certified B Corp leader.
Jamie Hodgson
Jamie is the Sustainable Business Leader at international design practice Hassell, working to develop, implement and refine an organisational-level strategy to create and enhance positive social and environmental impact. He serves as a Non-Executive Director on the National Board of Amnesty International Australia and on Responsible Steel's Technical Advisory Panel for social responsibility.
James Bartle
James, founder and CEO of Outland Denim and the Maeka Group, leads a socially conscious company at the forefront of ethical and environmentally sustainable manufacturing. His commitment to business as a force for change earned the Thomson Reuters Foundation Stop Slavery Award. Australia's first B Corporation-certified denim brand, Outland Denim, has also received B Corp's "Best for the World" award for community three consecutive years.
Tickets for good, not greed Humanitix dedicates 100% of profits from booking fees to charity
