B2B DigiSalesFEST APAC - '24
This program runs over:
- Tuesday, 28 May 2024, 12:00-13:00 AEST
- Wednesday, 29 May 2024, 12:00-13:00 AEST
- Thursday, 30 May 2024, 12:00-13:00 AEST
The world of B2B sales has changed in the digital era and more than ever organisations and sales professionals have had to evolve to keep up with consumer and buyer changes in order to grow and achieve their objectives. Organisations who don’t compete will simply be left behind.
B2B APAC DIGISALES FEST '24 is a premier thought leadership series for B2B commercial leaders, sales and marketing professionals. By 2025 75% of the global and Australian workforce will be millennials and given they are responsible for 73% of buying decisions this fundamentally challenges the way we sell and engage in the B2B market.
The event a series of 3 sessions running across 3 consecutive afternoons, comprising of 3 key topics set to change the way professionals and organisations think about sales forever.
The event objective is to enable professionals to connect and engage on trends and key topics related to sales.
(1/3) 28 May 2024 THE B2B BUYER IS CHANGING. ARE YOU READY?67% of B2B buyers now start their purchase journeys online. Join us as we explore the latest B2B buyer trends and insights and where the market is headed over the next 3 - 5 years.
(2/3) 29 May 2024 >> POWERING GROWTH WITH A DIGITALLY IMMERSIVE SELLING EXPERIENCEBuyers increasingly want a non-rep experience. In this session we share how leading brands are leveraging data & digital to connect the buyer and seller and deliver best in class experiences. We break down how sales & marketing teams are elevating experiences in lead generation and customer engagement and working together to connect the experience.
(3/3) 30 May 2024 >> THE EVER EVOLVING SALESTECH & MARTECH STACK
We'll also unpack how brands are adapting internally to better serve the changing buyer to win in the digital age
Buyers now prefer a non-rep experience.
49% of sellers are currently overwhelmed by the number of technologies required to do their job. We will unpack the latest trends in the salesTech and marTech space, looking at how brands have successfully implemented and embedded their stack to drive internal adoption, accelerate revenue generation and underpin experience delivery. We'll also dig into the hot topic of AI and how this is changing the tech landscape
Teresa Sperti | Arktic Fox Founder/Director
A customer and digital leader with over 23 years experience working for B2B and B2C brands including Coles, Officeworks, view.com.au and more. Named in the top 20 CMOs in Australia and now a Non Executive Director, Teresa has extensive expertise helping brands digitally transform and brings extensive experience from retail, CPG, FMCG & Food Service, Not for Profit and financial services.
Petra Sprekos | Arktic Fox Co-Founder/Director
A sales and marketing professional with over 20 years experience in senior commercial and leadership roles across ASX listed companies as well as medium to small enterprises. Extensive expertise in B2B within digital pureplay marketplaces across real estate, automotive and employment.
Divya Gupta | Maersk Head of Digital Sales - Asia Pacific
A passionate data-driven marketer, with over 18 years' experience in digital marketing for global B2B and B2C brands. Now the Head of Digital Sales APAC for Maersk, she is responsible for driving transformation and a shift to digital selling for the one of the globe’s biggest integrated logistics companies. Hear all about her exciting journey of digital demand gen and revenue growth, looking for new customer segments and proving marketing impact internally.
Tony Blamey | Commercial & Sales Executive and Leader
Has a 20-year career shaping the proptech industry. He left an indelible mark on real estate, leading to record revenues as the Chief Commercial Officer at Domain and introducing new products and services to help Australians find the right buyers and the perfect home. His contribution to Domain Group is a consolidation of Australia’s most recognisable property brands including Domain, Commercial Real Estate, Real-Time-Agent, Homepass and PriceFinder. Tony joined :Different as the Chief Revenue Officer, after 18 years at Fairfax Media and Domain Group, introducing new tech to the industry, seamlessly blending property experts with an innovative service delivery model for property management. Today, he’s a lead influencer on the future of technology in the property market.
Alicia Kearns | CMO, Render Networks
A strategic tech marketing leader with over 20 years of experience delivering enterprise and growth strategies for leading companies like LinkedIn, SAP and Samsung in APAC and global markets. An expert in brand, demand and content strategy, she has spent the last four years advising and working with fast-growth tech scale-ups in the B2B space.
Vanya Mariani | Commercial Director Carsales Mediahouse
Vanya has forged a dynamic career at Carsales since 2009, culminating in her current role as Commercial Director for Carsales Mediahouse. She is responsible for leading a team of high performing media specialists across sales, enablement & operations to deliver exceptional marketing initiatives for customers; as well as driving the long-term direction of the media business to deliver sustainable growth for shareholders. Vanya is also the deputy chair of The Interactive Advertising Bureau (IAB), helping direct and lead wide range of work streams to support the digital advertising industry including privacy reform, sustainability, training, transparency, ratings and retail media.
Other speakers to be revealed...