B2B Sales as a Conversation: The Art of Questions

Are you overthinking your B2B sales approach? Sometimes we can get so caught up in how to improve our selling that we can really overcomplicate it. Sales doesn't have to be that complicated.

At its simplest, sales is a conversation.

You don't need insincere hacks. You just need to start some real conversations with people and see how you can help them.

All you need to get started with those conversations are a few simple, practical techniques that enable you to sell to large organisations in a way that aligns with your personal style.

One of the best ways we can do that is to learn the art of questioning. We can use questions to stimulate and guide a conversation to a positive outcome.

That is what you will get from this webinar. 

There is no set personality that you need to sell - you can be an introvert or an extrovert. You can be logical or creative. With a little structure and some simple skills, you can learn to sell to large organisations.

Join me for a 1-hour free webinar to learn how to feel confident having sales conversations that lead to the outcomes you want.

What you’ll get from this session

• An understanding of the basics of B2B sales

• How to have great sales conversations

• How to use questions to stimulate action and keep momentum

• Simple techniques you can use right now to improve your sales

About Authentic Selling

We’re here to take the B.S. out of selling B2B.

We make it easy for driven founders to get the skills and confidence they need to grow their business with B2B sales.

Selling isn’t about magic tricks or pushing people to do things they don’t want to do. Selling is helping customers to find the best solution for their needs.

We help the good ones to win – so we can reset the stereotype around how business is done, to one that sees a successful businessperson being someone who is strong, authentic, and grounded – who delivers on what they promise and has a positive impact on the world.

About Nimmity Zappert

Nimmity Zappert is a globally experienced founder and sales leader with over 25 years of experience.  She has led commercial strategy, regional operations, and high-performing teams in diverse markets across UK, Eastern Europe, the Middle East, Africa, Asia and Australia. 

Her career spans senior roles in the tech and enterprise software sectors, where she managed multimillion-dollar P&Ls, scaled global teams, and consistently exceeded growth targets. Nimmity has a strong track record in building sales systems, leading market entry strategies, and navigating complex commercial environments across borders. She brings a strategic yet practical approach to leadership, with a deep understanding of how to align teams, customers, and goals.

Through her business Authentic Selling, Nimmity now works with early-stage founders to demystify B2B sales and help them build the confidence and skills needed to sell effectively. She focuses on helping founders move from uncertainty to clarity - developing repeatable, customer-focused sales approaches that feel authentic and deliver results. Nimmity combines global insight with grounded, real-world experience to help businesses grow with confidence and purpose.