B2B vs B2C: The Difference Between B2B and B2B Sales

Hosted by Nimmity Zappert | Founder, Authentic Selling

Selling to business is different to selling to consumers. But what are those differences and how do you ensure your sales approach for B2B Sales is working for you? 

When you are starting out in business - your main experience of being sold to is likely to be as a consumer. This gives you a picture of how sales works from a consumer perspective.

But selling to businesses is different. So, if you haven't done it before - how do you learn how it works? 

When you are building a business selling B2B, getting a good idea of how B2B sales work is the first step in building your business. As a founder, you want to know how businesses buy and how to navigate that process. 

How do you find the right person to speak with? When you get a meeting with them, what do you do? How do you keep things moving until the deal closes? How do you navigate their internal processes? 

Join me for a 1-hour free webinar to learn how to ensure you have the best sales approach for selling B2B. 

What you’ll get from this Session

• Understanding the key differences between selling B2B vs B2C
• An overview of a good sales approach for B2B selling
• How to shift your thinking to be most effective for B2B sales
• Key aspects of an approach to B2B sales that you can implement right now

About Authentic Selling

We’re here to take the B.S. out of selling B2B.

We make it easy for founders to get the skills and confidence they need to grow their business with B2B sales.

Selling isn’t about magic tricks or pushing people to do things they don’t want to do. Selling is helping customers to find the best solution for their needs.

We help the good ones to win – so we can reset the stereotype around how business is done, to one that sees a successful businessperson being someone who is strong, authentic, and grounded – who delivers on what they promise and has a positive impact on the world.

About Nimmity Zappert

Before founding Authentic Selling, I worked for 25+ years in senior management in the software industry. 

I started out in Sydney Australia in the security software industry in channel sales & marketing management more than 20 years ago, then later moved to the UK for several years as Head of International Sales for a major software firm. During this time and the decade that followed, I worked in senior management roles in several software businesses, continuing on this path when I moved back to Australia.

Working across many regions and cultures, I found that many of the things I had been taught about how business and sales ‘should be done’ were very much coming from one business culture. Even 20 years ago, the sales ‘techniques’ that were being evangelised seemed old school. They were tacky and pushy, and so often they did not fit in the places and cultures I was selling into. They certainly did not make me feel good.

Out of necessity and the need to hit business metrics and sales targets, I learned how to sell and run businesses – without the tacky stuff. I taught myself how to sell with authenticity. I look forward to helping you to do the same.