Balancing Act: Safeguarding Culture in a Modern Marketplace

We have a special guest and business expert, Gemma Lloyd founder of Sacred Country Consulting, joining us to share her infinite wisdom and business expertise to help you navigate the Balancing Act of Safeguarding Culture in a Modern Marketplace.

This webinar offers a look into four core topics surrounding safeguarding culture in a modern marketplace.

Rooted In Tradition:

• Understanding cultural foundations.
• Cultural Integrity VS Commercialisation.
• Storytelling as a tool for connection and integrity.
• Safeguarding cultural intellectual property.
• Integrating cultural values within Western business frameworks.
• Embracing sustainable business practices through cultural wisdom.
• Building a strong community through accountability and reciprocity.
• Maximising cultural impact through strategic business partnerships.
• Marketing with cultural sensitivity and promoting with cultural awareness.
• Creating a legacy: Business as a means of cultural preservation.

Talking through each topic, with intention to provide ease and clarity around ~ what feels like ~ the enormity of protecting culture as we find innovative and expansive ways promote culture within the modern marketplace, and business realm. 

We will allow time at the end for questions, however, please feel more than welcome to pop your questions in the chat as we go, and we will be more than happy to answer them! 

Invest in yourself.

Believe in yourself.

Make your business dream, your reality!

To be a Blak business owner is to proudly showcase Blak excellence! The world needs your ideas! Share your passions, dreams and go for it! Light up your community and the rest of the world. You can do this!

Learn more about Gemma Lloyd

Gemma Lloyd is a proud Yuin, Dunghutti, Gumbangyir Woman currently residing on Dharawal Country.
With a career spanning business ownership, Federal Government roles, engagements with NGOs and board positions with charitable organisations, Gemma brings a wealth of experience and a broad perspective to her professional endeavors.
Her journey has equipped her with a comprehensive understanding of various sectors. Enabling her to deliver enthusiastic and knowledgeable services.
Gemma's academic journey includes studies at esteemed institutions such as Bond University, Melbourne Business School, and Cambridge University. These educational experiences have further enriched her knowledge and skills, contributing to her dynamic and multifaceted approach in addressing challenges and driving success in her professional pursuits.

Sacred Country Consulting

Sacred Country Consulting is a business consulting company with a focus on business consultancy, genuine support, and inspired initiatives.
Our approach to business needs is shaped by our connection to Country, Community, and Australia's business network.
Our mission is to remain dedicated to delivering sustainable services geared towards empowering both communities and
individuals with the essential tools and knowledge to build intergenerational wealth.
We aim to foster self-determination and embrace the advancement of sustainable circular economies for a brighter future.

Services include, business support, program design & delivery and speaking & facilitation.


Connect with Gemma!

Instagram: Sacred Country Consulting

Website: Sacred Country Consulting

Business Accelerator EOI Form:  Business Accelerator Mini Series Season 2 (zohopublic.com.au


Connect with us!

Instagram @firstnationsfoundation

Instagram @richblakwomen

Website: First Nations Foundation

My Money Dream | First Nations Foundation

On Country | First Nations Foundation

Tomorrow Money | First Nations Foundation

Indigenous Women's Financial Wellness initiative | First Nations Foundation

This training is created By Mob, For Mob to ensure it is culturally appropriate and allows Indigenous Australians to succeed now, and into the future.

This workshop is an initiative supported through the Yuma Yirramboi Strategy, funded by the Victorian Government, through the Department of Jobs, Skills, Industries and Regions.

"First Nations Foundations Ltd is an independent company that provides an information service. The content on the website is not advice. There is no explicit or implied endorsement of any particular companies, products or strategies. The information on this site is educational and is intended as a general overview and no responsibility can be taken for any change in your personal circumstances of any persona acting on this information. You are advised to discuss your personal situation with your financial planner, accountant or other industry professional."


This Community Event is welcome for all LGBTQIASB+ Aboriginal and Torres Strait Islander peoples to attend, our Rainbow Mob.