Bare Brand Strat Live - Adelaide

BBS x StudioBand® presents... Bare Brand Strat Live in Adelaide.

Bare Brand Strat, the brand strategy learning program for designers, creatives and communication pros is teaming up with StudioBand® to stage a special live one-day workshop event in Adelaide on Friday 7th November at the newly opened creative studio space My Cloud Nine.

Fluff free, fast-paced and high value, Bare Brand Strat Live takes a deep dive into the essential stages of a brand strategy project leaving you with a clearer, sharper, repeatable approach that can be directly applied to design-led businesses. 

From pitching, pricing and selling brand strategy to research, naming, narratives and positioning – the content is practical, actionable and brought to life through hands-on learning, interactive activities and rapid prototyping challenges done by attendees on the day.

WORKSHOP SCHEDULE

Session 1:
Scoping / Pitching / Discovery / Interviews / Analysis
+ Interactive Exercise

Session 2:
Brand Strategy Workshops - Purpose / Set-up / Design / Facilitation
+ Interactive Exercise

Session 3:
Strategy Playback / Audiences / Competitors / Brand Positioning
+ Interactive Exercise

Session 4:
Brand Narrative / Messaging Deck / Brand OS
+ Interactive Exercise

ATTENDEE TESTIMONIALS

“As an agency that offers brand strategy but with no formal training, I found it useful to see the structure of Richie’s process, to fill gaps we may have had in our process, and learnt lots of new tips and tricks. I loved the pace and appreciated the real world examples we worked through. Fantastic workshop!” 

“I thought Richie covered a lot of info on the day which was great. The information was very relevant. It was both a good insight into the world of brand strategy and useful information that could be applied by creative professionals. I rate it 10 out of 10!”

“I was impressed at the calibre of the speaker and the depth of knowledge shared. I really enjoyed the session and found it to contain a lot of value for myself and my business.”

“Richie’s approach to strategy just makes sense. After working with different strategists over the years, at one point I wondered if I knew anything at all. The approach he laid out at Bare Brand Strat Live cut through with clarity, giving me something I could truly understand and use to improve the quality of what we do in my role.”

WORKSHOP DESIGNER/FACILITATOR

Hi, I’m Richie, an independent brand consultant and founder of brand strategy learning program Bare Brand Strat (BBS).

I’ve been running BBS as a 4-week online program since 2023. To date, we’ve had 4 cohorts with over 160 people completing the course, joining from all over the world.

In July 2024, I ran BBS as an in-person event at The Design Conference in Brisbane, which led to the creation of Bare Brand Strat Live – a one-day workshop that uses a range of hands-on activities and rapid prototyping exercises to give people a more immersive, interactive learning experience.

As a brand maker, shaper or owner, I believe that knowing how to pitch, manage and deliver brand strategy makes your work stronger, your value higher and your voice matter more where it counts.

I want to help people cut through the fluff that typically comes with brand strategy, openly sharing my own work, tools and process – warts and all.

I’m excited to be bringing Bare Brand Strat Live to Adelaide in collaboration with StudioBand® and look forward to seeing you on the day.

EVENT LOCATION

Bare Brand Strat Live in Adelaide will be hosted at My Cloud Nine, a bold multi-purpose studio space uniquely designed to invite and inspire creativity. Conveniently located at the edge of Adelaide’s CBD, it's the perfect location for this exciting, one-off event.