Before The Fall

Scarlet Hearth’s first chapter ends with one extraordinary night.

Before the Fall is an immersive fashion experience unfolding through Scarlet Hearth and the spaces surrounding it: a runway show, an exploration of creation and transformation, and a final gathering around the designers, garments, and community that have grown here.

This is not simply a fashion show viewed from a distance.

Guests will move through an evening conceived in movements—from beauty, history, and abundance through rupture, reinvention, and the act of making something new.

And when the runway ends, the next chapter begins.

Following the show, Scarlet Hearth will reveal Chapter 2 publicly for the first time, before opening the Designer Collections experience and post-show gathering.

GENERAL ADMISSION · $49

General Admission includes:

• Admission to Before the Fall

• The complete immersive runway experience

• Access to the post-show Designer Collections

• The opportunity to meet participating designers and purchase work directly from them

• The live first reveal of Scarlet Hearth Chapter 2

FIRST LOOKS · $199

Limited to exactly 25 guests

Before the runway begins, 25 guests will be invited inside.

First Looks is Scarlet Hearth’s most intimate way to experience Before the Fall—a small hosted gathering designed around proximity to the clothing, the designers, the space, and the story of the evening.

First Looks begins at 5:00 PM, before the general runway experience.

Your place will be waiting in the courtyard in one of just 25 individually selected vintage and antique armchairs, gathered for the opening movement of the show.

Before taking your seat, you’ll receive a personalized Scarlet Hearth welcome bag prepared for the evening, including your printed program, reserved-seat information, individualized collection tags, special offers, and a Scarlet Hearth keepsake created specifically for these 25 guests.

During First Looks, you’ll have time to experience the participating collections at close range while enjoying locally prepared hors d’oeuvres and Scarlet Hearth hospitality.

Then the runway begins.

As Before the Fall progresses, the environment changes with it. The ornament and comfort of the opening movement give way to a deliberately more elemental final space inside Scarlet Hearth, where First Looks guests will have reserved priority seating for the finale.

And after the runway, First Looks continues.

FIRST RIGHT TO TRY

Because many garments appearing in Before the Fall will be one-of-a-kind or extremely limited, First Looks guests receive an exclusive First Right to Try opportunity.

During the First Looks preview, each guest may place First Right to Try tags on up to two garments.

A First Right to Try tag is a temporary priority hold—not a purchase.

There are no pre-show fittings because the collections will be in active use for the runway. Immediately following the show, First Looks guests receive priority access to Scarlet Hearth’s fitting rooms to try their selected pieces.

First Right to Try holds expire 30 minutes after the priority fitting window begins.

If the guest chooses not to purchase the garment—or does not complete the purchase before that window closes—the garment is immediately released for sale to other guests.

This allows First Looks guests meaningful first access while ensuring participating designers are not asked to remove work from sale indefinitely.

Guests who already know they want a piece may, when available and permitted by the designer, purchase it outright rather than place a hold.

All garments are sold directly by their participating designers, and individual designer sales and return policies apply.

A SCARLET HEARTH FAREWELL

Every First Looks guest will also receive a special Scarlet Hearth object created for this night.

The keepsake uses the original Scarlet Hearth seal from the beginning of the shop’s story: the mirrored, slanted calligraphic mark created for Scarlet Hearth’s first chapter.

Its story will accompany the piece on a small printed card.

Only 25 will be created for First Looks guests.

ONLY 25 FIRST LOOKS TICKETS WILL BE RELEASED

There will be no additional release of First Looks tickets once these 25 places are gone.

Before the Fall
Sunday, October 25, 2026
First Looks · 5:00 PM
Runway · 6:00 PM
Designer Collections + Scarlet Hearth Chapter 2 reveal · following the runway

General Admission · $49
First Looks · $199 · limited to 25