Behind The Clicks - Understanding Meta & Google Tracking for Website Visitors and Conversions
Event description
‘Behind the Clicks’ Understanding Meta & Google Tracking for Website Visitors and Conversions
with Renée Dembowski, Social Butterfly Marketing
Ever feel like your website and digital ads are running on guesswork? This beginner-friendly workshop is here to change that. In this workshop, Renée Dembowski—founder of Social Butterfly Marketing—will break down how Meta (Facebook) and Google tracking tools work to give you clearer insights into your audience’s online behaviour and campaign performance.
You’ll leave with a strong understanding of:
🔍 Why tracking matters for any business investing in digital ads
📊 How Meta Pixel and Google tracking tags actually collect and use data (in plain English—no tech jargon)
🎯 What counts as a conversion—and how to know when your marketing is really working
💸 What you're missing without tracking: from wasted ad spend to missed retargeting opportunities
No setup or coding experience needed. This session is ideal for small business owners, marketers, and founders who want to feel more in control of their digital strategy and start making data-driven decisions with confidence.
Tickets for good, not greed Humanitix dedicates 100% of profits from booking fees to charity
