The Hidden Work of Marketing: Why Great Marketing Is Driven by Who You Influence

What does it actually take to succeed as a marketer?

This Strat Chat reframes the role — from delivering campaigns to shaping business outcomes.

Ben Skelsey, Head of Brand and Advertising (for Australia Retail) at ANZ will explore how to work effectively with bankers, communicate in the language of the business, and use storytelling and persuasion to drive action.

Expect practical guidance on creating autonomy, cutting through complexity, and focusing stakeholders on what truly matters.