Practical Guide to AI for Small Business

Join us for our next Better Business Skills workshop: Practical Guide to AI for Small Business.

Learn how to utilise Artificial Intelligence (AI) within your business. In this practical session we’ll guide you through the basics of AI, Machine Learning and Language Models. We’ll cover the benefits that AI driven tools can add to your business and discuss everything you’ll need to know to do so safely and comply with regulations.

We’ll showcase practical steps for implementing AI solutions to enhance efficiency, innovation, and competitiveness. Attendees will explore the fundamentals of AI, understand its impact on various business functions, and learn how to develop an AI adoption strategy tailored to your unique business needs. Whether you’re looking to optimise operations, enhance customer experiences, or drive data-driven decision-making, this session will provide you with the knowledge and tools to start your AI journey.

What to Expect:

Insights from leading AI and Data presenters including Jennifer Ganske (Regional Development and Engagement Manager, Local NBN) and Matt Cowdell (Director, Arthur Street Digital)

What you’ll learn:

Introduction to AI for Business
Assessing AI Readiness
Building AI Capabilities
Creating a Roadmap for AI Adoption
AI Use Cases
Ethical and Legal Considerations
Measuring Impact

Jennifer Ganske is a seasoned digital strategist with a robust background in enhancing digital participation for businesses and communities. At NBN, she served as the National Segment Head of Arts and Tourism before taking on Regional Development and Engagement for Southwest Victoria, driving initiatives to boost digital inclusion and connectivity. Jennifer is also the founding Chair and current digital lead board member of Cultural Attractions of Australia, a key tourism partnership under the Signature Experiences of Tourism Australia.

Matt Cowdell is a highly experienced and respected digital marketer and trainer. Kicking off his professional career with News Corp, Matt performed a range of media and marketing roles, specifically with the Herald Sun, The Weekly Times, and Fox Sports where he was responsible for developing digital content strategies and working with sales teams to drive digital outcomes. Matt now serves as the Managing Director of Arthur St, a purpose-driven, transparent, and results-oriented digital marketing agency that collaborates with a diverse array of renowned Australian businesses and brands.

Arthur St specialises in digital transformation projects, developing customer experience strategies, AI, implementing digital campaigns, finding insights from data and training and upskilling businesses and marketing teams.

Don’t miss out on this free opportunity to gain practical AI knowledge and tools! Register now!

Light refreshments provided.
Free, but registrations required.
Sponsored by NBN Local and Surf Coast Shire Council.