LETS FLIP THE SCRIPT!: How Media, Advertising & Film Can Drive Climate Action

Climate Action Week Sydney | A Must-Attend Panel for Media & Storytellers

The climate crisis is one of the biggest stories of our time—but are we telling it in a way that drives action or disengagement? Research shows audiences are switching off from headlines filled with disaster: ‘climate emergency,’ ‘megafires,’ ‘failed crops,’ ‘hottest year on record.’ So how do we shift the narrative and use media, advertising, and film to inspire solutions, not just highlight problems?

This powerful session, led by Robyn Foyster (CEO of Women Love Tech and former Women’s Weekly editor), brings together a panel of top media professionals to explore how we can use storytelling to create positive tipping points for climate action.

What’s at stake?

• How journalists, filmmakers, advertisers, and influencers can drive change from the inside.

• Why climate doom fatigue is real—and how to engage audiences with solution-driven storytelling.

• The role of tech, social media, and brand messaging in mobilizing action.

• How to navigate greenwashing in an era of disappearing fact-checking.

Meet the Experts:

• Robyn Foyster – CEO, Women Love Tech, The Carousel, ex-Editor Women’s Weekly

• Angela Priestly – Co-Founder, Women’s Agenda

• Chris Williams – Media Consultant, Kaizenco

. Sarah Young, oOH!Media on Sustainable Solutions in Media

. Jake An, Lecturer at UTS Business School, research focuses on enhancing new technologies that multiply social impact

• Liz Courtney – International Climate Film Director

This is a must-attend for journalists, filmmakers, advertisers, content creators, and media professionals looking to be part of the solution rather than bystanders to the crisis. Climate storytelling isn’t just about raising awareness—it’s about shaping the future.

Join us for an eye-opening conversation on the power of media to drive real change.

To see all events happening at Climate Action Week Sydney 2025 click here