Beyond Taming: 5 Ways to Make AI Actually Earn Its Keep

Presented by Adelaide Business Hub and Digital Solutions. 

Facilitated by Steve Davis, founder of Talked About Marketing.

ABH presents: A Free One-Hour Webinar for Business Owners Ready to Move Past AI Novelty

The honeymoon phase with AI is officially over. Those early days of marvelling at ChatGPT's ability to write anything about everything have given way to a more sobering reality: most AI-generated content still sounds suspiciously like it was written by someone who's never actually run a business.
While the digital marketing world continues its breathless proclamations about the AI revolution, practical business owners are quietly asking more nuanced questions. Not "Can AI write?" but "Can AI write something worth reading?" Not "Will this save time?" but "Will this actually connect with customers?"
The difference between AI that impresses your colleagues and AI that genuinely moves your business forward often comes down to five deceptively simple practices. These aren't technical wizardries or complex prompt engineering marathons. They're practical applications that acknowledge a fundamental truth: the most powerful AI tool is still useless without clear human direction.

What You'll Discover:
The Document Whisperer Technique: How to transform those overwhelming industry reports, competitor analysis, and research documents into immediately usable insights (without spending your weekend reading them)
Voice Surgery: The surprisingly simple method for creating AI style guides that make your content sound like it actually came from your business, not a corporate communications department
Visual Intelligence: Why the future of AI isn't just text anymore, and how smart businesses are already using AI for images and video without needing a film degree
Social Media Subtlety: The art of using AI for social content that generates genuine engagement rather than polite corporate silence
The Balance Question: How to determine when AI helps versus when it hurts your brand voice (spoiler: it's not always obvious)
This isn't about becoming an AI expert or memorising prompt formulas. It's about developing practical judgment for when and how to deploy these tools in ways that actually benefit your business. Perfect for business owners who've moved past the initial AI fascination and want to know what actually works in practice.