Beyond the Buzz: Future-Proofing Marketing for NFPs, Social Enterprises, and For-Purpose Organisations

Beyond the Buzz: Future-Proofing Marketing for NFPs, Social Enterprises, and For-Purpose Organisations

Live Two-Day Workshop Immersion, February 27 and 28

• Amplify your impact
• Empower your team
• Future-proof your strategy

> Want to amplify your impact and achieve more with limited resources?
> Struggling to balance creativity and efficiency in a fast-changing marketing landscape?
> Ready to future-proof your team’s skills and thrive in the AI era?

Join us live for a two-day workshop in Parramatta on Thursday 27th and Friday 28th February, to develop your expertise in AI-powered strategies tailored to the NFP sector, future-proof your marketing for the next 3-5 years, and create actionable solutions that amplify your impact - minus the overwhelm.

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Your Life is AI-Assisted; Soon Your Marketing Will Be Too

Imagine unlocking your full potential with AI-driven creativity and impact. As AI reshapes marketing, this is your chance to lead your team confidently into the future. It’s natural to feel cautious about navigating this shift, but what if this could be your opportunity to amplify your impact like never before?

It’s time to embrace the future of marketing and future-proof your strategy.

Amplify Your Impact
Discover how AI can help you achieve more with limited resources, making a greater impact with every effort.

Empower Your Team
Equip your marketing team with the skills and strategies to thrive in the AI era, balancing creativity and efficiency.

Future-Proof Your Strategy
Learn how to design AI-powered marketing strategies that will keep you ahead of the curve for the next 3-5 years.

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Here’s the Real Truth

We’ve all been sold on the promise of AI being a game-changer for marketing - prompt libraries for social media, GPTs for content creation, and automated tools for everything under the sun. But are we really saving time? Is your bottom line moving? How are we actually shifting the needle? 

Have you noticed how almost every marketing message and social caption sounds the same? It’s no coincidence. We can sniff out AI-written content from a mile away.

It’s Time To Go Beyond The Buzz

There’s no denying it: AI is transforming the way we market. From automating repetitive tasks and analysing huge data sets to personalising campaigns at scale and predicting customer behaviour, AI offers immense potential. But the real opportunity isn’t in letting AI take over - it’s in learning how to use it as a tool to amplify human creativity and strategy.

In the not-for-profit sector, where every dollar matters and every moment counts, leveraging AI strategically can mean the difference between stagnation and growth. This two-day workshop is designed to help you move beyond the hype and harness AI in a way that amplifies your unique strengths while delivering measurable results.

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What Sets This Workshop Apart?

You can forget prompt libraries and one-size-fits-all tools here – this workshop focuses on elevating your marketing strategy and showcasing your value in an AI-driven workplace. We’ll tackle real-world problems faced by our workshop partner organisation, Good360’s marketing team, covering eCommerce, brand management, design, reporting, and customer relationship management, while also addressing the unique needs of Good360’s stakeholders – donor organisations, partners, charities, and customers. 

Together, we’ll develop solutions that not only streamline workflows and amplify your marketing team’s efficiency but also strengthen relationships with stakeholders and maximise the positive impact for the communities you serve.

You can’t afford to miss this workshop if you’re navigating:

• The uncertainty of AI’s role in maximising impact while keeping costs down.
• The challenge of identifying where human skills can best complement AI, to drive meaningful change and engagement in your campaigns.
• The pressure to maintain a creative and strategic edge amidst limited resources and a rapidly evolving landscape.

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“I reached out to Kachina to work through ideas and strategies utilising her expertise in AI. Her professionalism and, even more importantly, her ease in which she engages and works through solutions were outstanding. I would recommend Collective Catalysts.”

Kylee Dennis

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Who Is This Workshop For?

• Marketing Professionals in NFP, Social Enterprise and/or For-Purpose Organisations: Marketing Managers, Directors, and Strategists who want to integrate AI tools effectively into their campaigns.
• Program Leaders: Those responsible for maximising the impact of their organisation’s initiatives through better audience engagement.
• Resource-Conscious Decision-Makers: Individuals tasked with achieving greater results with limited budgets.

Who This Event Is Not For?

• AI Enthusiasts: Those looking for a general introduction to AI without a specific focus on NFP marketing.
• Tech-Only Professionals: Individuals seeking advanced technical AI training without interest in strategic applications for impact-driven organisations.

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Together, We Will:

Over two immersive days, your team will gain the tools, insights, and confidence to navigate the rapidly changing AI landscape. This workshop isn’t about adding to their workload - it’s about empowering them to achieve more with less. Here's what you can expect:

• Streamline Marketing Efforts
  Equip your team with actionable AI-powered strategies to automate repetitive tasks, freeing up valuable time to focus on creative and strategic priorities that drive real results.
  
  
• Maximise Resources for Greater Impact
  Learn how to leverage AI to optimise budgets, enhance campaign efficiency, and amplify your organisation's mission - delivering measurable outcomes that matter.
  
  
• Future-Proof Your Strategy
  Stay ahead of the curve with a roadmap for integrating AI into your marketing operations, ensuring your organisation remains competitive and innovative in the next 3-5 years.
  
  
• Enhance Team Collaboration and Creativity
  Foster a mindset shift where AI becomes a collaborative partner - allowing your team to focus on what they do best, while AI handles the rest.
  
  
• Achieve Clarity and Confidence
  Your team will walk away with a clear understanding of how to use AI ethically and effectively, positioning your organisation as a leader in the not-for-profit sector.

By investing in this workshop, you're not just building skills - you're creating a more agile, innovative, and impactful marketing team ready to thrive in an AI-driven future.

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“I consider myself a bit of an AI pro - using ChatGPT almost every day. But Kachina's workshop on AI Marketing took my skills to the next level. The session was suitable for beginners as well. I highly recommend working with Kachina and the team at Collective Catalysts!”

Michelle Newell

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You’ll Walk Away With:

A Clear AI Roadmap
Your own step-by-step plan for integrating AI into your marketing strategy, tailored to your organisation’s goals and challenges.

Practical Tools and Frameworks
Leave with actionable tools, guides, and checklists to streamline your marketing efforts and maximise impact with limited resources.

Enhanced Confidence and Clarity
Understand AI’s role in marketing and how to leverage it effectively, giving you the confidence to navigate the evolving landscape with ease.

A Strategy for Maximising Human Strengths
Identify where your team’s unique skills can shine, using AI to complement - not replace - their expertise and creativity.

Creative and Strategic Empowerment
Unlock new levels of creativity and strategic thinking, armed with techniques that ensure your team excels in areas where AI falls short.

A Competitive Edge
Position your organisation as a leader in the not-for-profit sector, ready to innovate, adapt, and thrive in an AI-driven future.

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Meet Kachina Dimmock

Described by clients as an ‘entrepreneurial guerilla marketer,’ Kachina founded Collective Catalysts, Australia’s first AI marketing agency, in 2020.

With an extensive background in start-up and corporate marketing, along with experience in the Australian Army Reserves and elite sports, Kachina embodies innovative thinking.

Kachina will introduce you to the same proprietary framework that earned her a Silver TITAN Business Award for Artificial Intelligence - Marketing in 2024. This award-winning approach will provide you with unparalleled insights to integrating AI with your marketing strategies, so you can streamline your processes, enhance creativity, and maximise your impact, all while positioning your team to thrive in the AI-driven marketing landscape.

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“Kachina’s AI workshop was amazing. I thought I knew about AI but the tips and tricks she showed us was next level! Cannot recommend Collective Catalysts enough!!”

Evelyn Knust

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What to Expect Before, During, and After

Before the Workshop:

After purchase, you’ll gain access to a short training video that introduces you to how AI can empower your team and transform your marketing efforts.

Whether you’re a beginner or already comfortable with tools like ChatGPT, this video will provide a fresh perspective - showing you how to use AI as a collaborative partner to elevate your existing processes and ideas, rather than just as a task performer.

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Day One: February 27 at Phive, Parramatta (10am - 4pm)

Welcome to an Action-Packed Day of Discovery and Learning!

We’ll dive straight into:

• Interactive Quizzes and Hands-On Exercises: Designed to make learning practical and engaging.
• Group Collaboration: Work together to tackle challenges and uncover new possibilities.
• Real-World Applications: Learn practical strategies for integrating AI into your marketing, no matter where you’re starting from.

You'll also meet our workshop partner, Good360 - a nonprofit organisation connecting communities in need with essential resources while reducing global waste. Their real-life marketing pain points will form the foundation of tomorrow’s collaborative work, giving you a chance to make a tangible impact on their incredible mission.

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Day Two: February 28 at Good360 Warehouse, Smithfield (10am - 4pm)

A Behind-the-Scenes Experience Leading to Real Impact

Day Two begins with a tour of the Good360 warehouse, offering an invaluable look into how this purpose-driven organisation operates. You’ll gain insights into:

• The scale and significance of their work in supporting communities and tackling waste.
• How marketing challenges ripple across their operations, making your solutions even more critical.

From there, we’ll split into small groups to craft innovative solutions to the real-world marketing pain points faced by Good360’s team. This immersive experience ensures your ideas are grounded in context and poised to drive meaningful impact.

Presentations of Your Pitched Solutions

In the afternoon, each group will present their solutions to the cohort and Good360 team. This session simulates a real-world pitching scenario and delivers:

• Collaborative Growth: Exchange ideas and learn from diverse approaches.
• Confidence Building: Practice articulating and defending your concepts in a supportive environment.
• Practical Skills Development: Hone your ability to craft persuasive, results-driven presentations.
• Real-World Impact: Your solutions could directly influence Good360’s marketing strategies, giving your efforts a purpose beyond the workshop.

Celebration of Your Hard Work and Innovative Ideas

We’ll end the day with a celebratory networking session! Enjoy nibbles and drinks at a venue in Parramatta (details to be confirmed) as we toast to your creativity, collaboration, and impactful contributions.

After the Workshop

Two weeks post-workshop, you’ll receive an email from Kachina with an invite to an exclusive Ask Me Anything (AMA) session over Zoom.

This 1-hour session will give you the chance to:

• Ask follow-up questions.
• Share progress on implementing your learnings.
• Reconnect with the cohort for continued collaboration and inspiration.

Take your workshop experience even further with this opportunity to refine your ideas, gain additional insights, and keep the momentum going!

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Investment

Early bird price open now: $799 (includes GST)

Full price: $1, 500 (includes GST)

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Got Questions?

1. What level of AI or marketing knowledge do I need to have before attending this workshop?

The workshop is designed to be beginner-friendly while also offering valuable insights for those who already use AI tools regularly. Whether you're new to AI or an avid user, you'll gain actionable strategies to elevate your marketing efforts.

2. What specific skills or insights will I take away from this experience?

You'll leave with:

• Practical strategies to integrate AI into your marketing workflows.
• A deeper understanding of how AI can be used for collaboration and process improvement.
• Hands-on experience solving real-world marketing challenges.
• Confidence in using AI tools ethically and effectively.

3. How will the workshop content be relevant to my specific role or industry?

The workshop is tailored to marketing professionals and team leaders across industries. By working with real challenges faced by Good360, you'll gain practical skills and insights that can be directly applied to your workplace, no matter your sector.

4. What makes Good360’s involvement in the workshop unique, and how does it enhance the learning experience?

Good360 is a nonprofit with a mission to connect communities in need with essential resources while reducing global waste. Their involvement brings real-world context to the workshop, as you’ll tackle marketing pain points their team is currently facing. This collaboration provides an opportunity to create impactful solutions while learning how marketing can drive meaningful change in any organisation.

5. Will there be opportunities to network with other attendees or industry professionals?

Absolutely! The workshop is designed to encourage collaboration and connection. You'll work in small groups, share ideas with your cohort, and end the experience with a celebratory networking session over nibbles and drinks at a venue in Parramatta (details to be confirmed).

6. How will the post-workshop AMA session help me apply what I’ve learned?

Two weeks after the workshop, you'll join an exclusive AMA session over Zoom. This is your chance to:

• Ask any lingering questions.
• Share how you’ve started implementing what you learned.
• Hear from your peers about their progress and challenges.
  It’s a supportive space to reinforce your learning and build accountability.

7. What tools or resources will I have access to after the workshop to continue learning?

You'll receive access to the video training provided before the workshop, along with any workshop materials. Additionally, the AMA session is designed to provide ongoing support and guidance as you put your new skills into practice.

8. What happens if I can’t attend one of the days? Can I still benefit from the workshop?

The workshop is structured so that each day builds on the other, but you can still benefit from attending just one day. To get the most out of the experience, we recommend being available for both days. If you can’t make it this time, join our waitlist for future workshops to ensure you don’t miss out!