Beyond the Numbers: Turning Metrics into Your Secret Weapon for Resilience and Impact

Why do so many professionals — especially in communication — dread metrics, while every business leader demands them?

Because metrics are often presented as dry figures, detached from meaning. But what if they could tell stories? What if they could reveal resilience, build trust, enable better decisions and guide you through uncertainty?

Join us on 3 December for an energising webinar with Dawn Grzena, co-author of The Joy of Metrics, to explore the powerful intersection of resilience, measurement and communication.

What you’ll come away with:

How to choose metrics that matter — not just what’s easy to track
Ways to visualise and present numbers so they amplify your story
A roadmap for moving from reactive reporting to proactive measurement
Real-world examples of resilience metrics that make a difference
Tips for aligning metrics across functions and teams

If you’ve ever felt metrics were a “necessary evil,” this session will flip that thinking. You’ll see how numbers can become your strongest ally – helping you show value, build resilience and drive impact.

Reserve your spot now.
Because when it comes to resilience, silence isn’t golden – measurement is.

This is your opportunity to join the conversation and shape it. Submit your questions for Dawn in advance when you register – your question might be featured during the live event.

Whether you’re a communication professional, business leader or data-curious strategist, this session will reshape how you think about measurement, meaning and resilience.

Your registration includes access to the recording, detailed session notes and the exclusive Measurement Matrix Toolkit – a practical, downloadable resource featuring reflection prompts, sample dashboards, and a guide to selecting and visualising metrics that truly matter.

Free for CSCE members. Not a member? Join today to enjoy exclusive access to events like this.

Who should attend?

This event is for anyone who relies on data to inform, influence or inspire. Whether you’re a communication professional, business leader, strategist, marketer or analyst at heart, you’ll gain practical insights into how meaningful metrics can drive better decisions, build trust and strengthen resilience. If you care about showing value with clarity, confidence and purpose – this conversation is for you.

About Dawn Grzena

Dawn Grzena is a dynamic voice in resilience and measurement, with two decades of experience building programs that help organisations thrive in uncertain times. Her book The Joy of Metrics, co-authored with Dr. Bernard Jones, transforms the way we think about data: from something to endure, to something to celebrate. Dawn brings energy, clarity and a practical perspective that makes metrics not only approachable but joyful.

Sia Papageorgiou FRSA, FCSCE, SCMP

Sia Papageorgiou FRSA, FCSCE, SCMP is an award-winning communication leader, coach and co-founder of the Centre for Strategic Communication Excellence. Recognised globally for advancing the communication profession, she helps leaders and teams navigate change, measure impact and align around shared purpose. A passionate advocate for certification and professional excellence, Sia’s mission is to elevate communication as a catalyst for trust, connection and positive change.